Samjong KPMG: "Strategic Response Needed to AI Agent Expansion, Including Establishing Dedicated Teams"

Report on "AI Agent Innovation" Released

As artificial intelligence (AI) agent technology, which enables AI to independently recognize problems and execute solutions, emerges as the next-generation AI solution, experts advise that companies should respond strategically by establishing dedicated teams and strengthening collaborative systems.

AI agents are attracting attention as a core technology that enables not only natural interaction with humans but also the resolution of complex and creative problems. They are seen as a key component leading to next-generation solutions such as humanoid robots and physical AI.

On September 8, Samjong KPMG announced the publication of its report, "AI Agent Innovation: Current and Future Prospects for Transforming Industries." According to the report, market research firm MarketsandMarkets projects that the global AI agent market will grow from $5.12 billion in 2024 to $47.15 billion in 2030, representing a compound annual growth rate of 44.8%.

AI agents are already seeing expanded adoption across various industries. In the tech sector, Meta and Amazon have introduced comprehensive AI agents, while Samsung Electronics and LG Electronics have implemented AI agents in the smart home sector to provide personalized environmental control services. In manufacturing, Hyundai Motor Company is utilizing AI agents to implement in-vehicle voice assistant services, and POSCO DX is collaborating with Amazon Web Services to develop AI agents tailored to manufacturing sites.

In the financial sector, major banks are enhancing customer consultations and streamlining internal document processing through services such as "AI Banker," "AI Voice Banking," and "Future Contact Center (FCC) Chatbot." In retail, Walmart is supporting inventory management and customer service for employees through its AI agent service "Ask Sam," while Amazon is preparing AI-based personalized recommendations and real-time inventory check services.

The report identifies ensuring accuracy and reliability as the top priorities for the successful adoption of AI agents. It advises that companies should design architectures appropriate to the intended use of AI agents and develop the capacity to deliver stable services through high-quality data training.

Furthermore, the report emphasizes that in order to maximize the benefits of adoption, companies must establish a clear direction for innovation and a roadmap, share these with employees, and ensure that the entire organization pursues consistent objectives. At the same time, it is essential to establish measurable indicators to verify tangible results.

The report also recommends creating dedicated teams to strengthen organic collaboration between technology and business departments, and establishing data training environments suited to corporate culture and work practices. Additionally, it stresses the need to operate internal management systems that can continuously monitor the effectiveness and outcomes of AI agent implementation.

Lee Joonki, Executive Director of the AI Center at Samjong KPMG, stated, "AI agents are now evolving beyond mere 'assistants' to become 'executors' that collaborate with humans to create new value, serving as digital employees who support work." He emphasized, "For companies to achieve innovative results through AI agents, it is necessary to define clear AI-related work roles and set performance goals across the organization, and to establish practical implementation strategies at the operational level for effective management."