Starting in September and continuing through December, Suwon City in Gyeonggi Province will strengthen the promotion of its key tourism resources targeting Japan and Greater China.
On September 8, Suwon City announced plans to actively promote a variety of tourism resources and content, including the 62nd Suwon Hwaseong Cultural Festival centered around Suwon Hwaseong Fortress, ahead of the peak autumn travel season when major festivals take place.
The main target countries for this campaign are China, Japan, Taiwan, Hong Kong, and Singapore, which are among the top three countries for inbound foreign tourists to Korea.
Suwon City will first ramp up marketing efforts toward the Greater China region, as Chinese tourists will be allowed visa-free entry starting on the 29th of this month.
Recognizing the popularity of short-form video consumption in Greater China, the city will produce multiple short-form video contents. Two short-form videos will be posted on Xiaohongshu, a popular Chinese social media platform, and six will be posted on Instagram accounts of influencers from Taiwan and Singapore, showcasing content that utilizes photos and short videos.
In addition, Taiyu, a creator who is a former Chinese international student, will produce photo and video content featuring experiences at the Suwon Hwaseong Cultural Festival and major tourist attractions.
A promotional guide for Suwon City tourism is being displayed on an electronic billboard at a public building in Japan. Provided by Suwon City
For the Japanese market, Suwon City will create multiple Instagram posts and launch a promotional campaign using the real-time broadcast and video platform MixChannel.
Furthermore, a group of 30 social media reporters, each with more than 10,000 followers, will be selected to promote the Suwon Hwaseong Cultural Festival and the city's tourism appeal. The city will also conduct the "Suwon Tourism Ambassador Audition" campaign.
In high-traffic outdoor media locations such as the Megawall at Sanlui Building in Uchi-gawacho, Shibuya, Tokyo, and the City Vision at JR Hakata Station, 15-second tourism videos will be advertised. The videos will be aired 30 times per day in Shibuya and 72 times per day in Hakata.
Additionally, Suwon City will develop a photo tour product featuring filming locations of Korean dramas, which will be available for purchase on online travel agencies (OTA) in September. Japanese influencer Yamazaki Kokoro will experience the tour and create related content.
A Suwon City official stated, "With Chinese tourists now able to enter without a visa, we will intensify our efforts to attract the Chinese market," adding, "We will continue to develop tourism content so that more international tourists can visit Suwon."
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