Coway Gallery Opens at Lotte Department Store Guri Branch

Securing Demand for Home Appliances and Furniture
Driven by Family-Oriented Customer Base

Coway announced on September 5 that it has opened the "Coway Gallery Lotte Guri Direct Store," a brand experience and sales location, on the 7th floor of the Lotte Department Store Guri branch in Guri, Gyeonggi Province.

The newly opened Lotte Department Store Guri branch is a key consumer hub in the northeastern region of Gyeonggi Province, with a high volume of foot traffic and a strong customer base of families, resulting in robust demand for home appliances and furniture. Coway plans to create an experience-focused shopping space tailored to young families in their 30s and 40s, who are the main target demographic in the Guri area, allowing them to experience Coway’s innovative technology firsthand.

At the Coway Gallery Guri Direct Store, customers can choose the most suitable product based on size and ice usage from a segmented lineup of ice water purifiers, including the "Icon Ice Water Purifier Standard," "Mini," and "Original" models. In addition, customers can try out and purchase a variety of best-selling products such as the "Icon Pro Water Purifier," "Noble Dehumidifying Air Purifier," and the "BEREX Triple Chair."

A Coway representative stated, "The Guri Direct Store boasts an excellent location, as it is adjacent to both residential and commercial districts, attracting not only family customers but also a large number of people from nearby areas." The representative added, "We will continue to provide differentiated offline shopping experiences tailored to various lifestyles and expand our customer touchpoints going forward."