Spicy Beef Flavor, Praised for Its Bold Broth,
Leads the Launch Lineup
Following the release of 'Kumdori Ramen,' which sold 800,000 units amid enthusiastic response, 'Kumdori Cup Ramen' will officially go on sale starting from the 5th.
To celebrate the launch of the new 'Kumdori Cup Ramen,' which features Daejeon's signature character Kumdori, Daejeon City has prepared a variety of hands-on events. These events are expected to boost local tourism and consumption.
The new 'Kumdori Cup Ramen' can only be experienced and purchased in Daejeon. Designed in a convenient cup noodle format that anyone can easily enjoy, it features a rich broth and harmonious toppings, delivering both portability and flavor. The packaging showcases the lively image of Kumdori, Daejeon's representative character, enhancing its collectible value.
'Kumdori Cup Ramen' is initially being released in a spicy beef flavor, which received positive feedback for its spicy soup. The price is 1,900 won per cup. The product is available at major locations such as 'Kumdori and Daejeon Travel' on the third floor of Daejeon Station, Kumdori House, Travel Lounge, the Daejeon Promotion Center at Shinsegae Department Store, and GS25 convenience stores.
The launch event will be held from September 12 to 14 at the second Kumdori House in Expo Science Park, located in Doryong-dong, Yuseong-gu. During the three-day event, a variety of programs will be offered, including tastings of the new product, a Kumdori photo zone, and giveaways of goods and prizes for event participants. There will also be game-related content using the cup ramen.
Lee Jangwoo, Mayor of Daejeon, stated, "Sales growth of Kumdori and Kumssi character merchandise is becoming a catalyst for revitalizing the local economy, connecting surrounding commercial districts and tourism. We hope that the unique fun and flavor of Daejeon, combining local characters and local food, will create a virtuous cycle between tourism and consumption."
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