Luxury Department Store Experience in Paris
VIP Lounge Access at the Haussmann Flagship
Exclusive Partnership with Michelin-Starred Restaurants
Lotte Department Store announced on September 4 that it has entered into a VIP service partnership with Galeries Lafayette, the leading luxury department store in Paris, France, to enhance benefits for its top-tier customers.
Exterior view of 'Le Concierge,' the VIP lounge at Galeries Lafayette Haussmann located in Paris, France. Courtesy of Lotte Department Store.
Galeries Lafayette, located in the heart of Paris, is recognized as one of France's most iconic department stores. With a store area of approximately 70,000 square meters and over 2,000 brands, it is the largest department store in Paris and among the most renowned in Europe. Since its opening in 1893, it has established itself as a major tourist attraction in Paris, famous for its ornate Art Nouveau glass dome and Christmas decorations that light up the holiday season.
Through this partnership, Lotte Department Store's AvenueL customers in 2025 will have access to 'Le Concierge,' the VIP lounge at Galeries Lafayette Paris Haussmann, throughout the year. Customers using the lounge will receive champagne, snacks, and a welcome gift with purchases above a certain amount. They will also enjoy 'hands-free shopping,' which includes delivery within Paris and product storage services. Additionally, the lounge offers a fast-track tax-free service for expedited tax refund processing.
Lotte Department Store was the first in the Korean department store industry to sign a VIP partnership with Galeries Lafayette in 2010, introducing global shopping benefits. Next year, marking the 130th anniversary of diplomatic relations between Korea and France, Lotte plans to further strengthen its long-standing partnership with Galeries Lafayette and introduce a wider range of customized benefits for customers.
Lotte Department Store is also accelerating the expansion of differentiated services for AvenueL customers. In August, it became the first in the industry to partner with Michelin Guide-starred restaurants to enhance VIP customer benefits. Through this initiative, AvenueL customers can use 'AvenueL Points' not only to make restaurant reservations but also to receive special privileges such as a welcome drink and special plating.
Kim Heewon, Head of Customer Service at Lotte Department Store, stated, "Galeries Lafayette Haussmann is an iconic destination where visitors can experience both shopping and the architecture and culture of Paris." He added, "We will continue to expand collaborations with major global department stores and offer differentiated, experience-focused services that go beyond simple shopping."
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