Featuring the "Hall of Fame" and "Nationwide Gourmet Lineup"
A Collection of Signature Products by Chefs Lee Yeonbok, Kim Doyoon, and Kim Taesung
On September 3, Kurly announced that it will launch "Gourmet Hall," a curated selection of restaurant meal replacement (RMR) products created by renowned chefs.
At Gourmet Hall, Kurly will feature sections such as the "Hall of Fame" and the "Nationwide Gourmet Lineup." The Hall of Fame, open until September 8, brings together Kurly's leading RMR chef team in one place. A diverse group of chefs across Korean, Chinese, and Western cuisines have participated, including Chef Lee Yeonbok of "Mokran," Chef Jung Hoyoung of "Udon Kaden," Chef Kim Taesung of "Forno Buono," Chef Song Hasleum of "Mamari," Chef Jung Jiseon of "Tien Mimi," and Chef Kim Doyoon of "Yoon Seoul."
Since joining Kurly in 2020 and 2021 respectively, "Mokran" and "Udon Kaden" have consistently ranked among the top in their categories. Chef Lee Yeonbok's "Mokran" has sold a cumulative total of 7 million units, making it the most successful RMR on Kurly. Chef Jung Hoyoung's "Udon Kaden" recorded 30,000 units sold last year, and its signature product, "Udon Kaden Original Udon," has received approximately 17,000 customer reviews.
RMR brands from newly joined chefs this year, such as Chef Kim Doyoon and Chef Kim Taesung, are also rapidly expanding their fan base. Chef Kim Doyoon's "Yoon Seoul" has launched a bulgogi product made with a special sauce in addition to its three noodle varieties. "Forno Buono," following the success of its signature "Aglio e Olio by the Hidden Genius," has recently expanded its lineup to include bakery items.
The nationwide gourmet lineup brings together popular RMRs from across the country. For this Gourmet Hall, Kurly has carefully selected 165 products out of more than 1,000 RMR items. Customers can purchase offerings from Apple House, Tombola, Tuk Tuk Noodle Thai, Jeonju Veteran, and more at discounts of up to 30%.
Jung Bowoo, head of Kurly's HMR Group, stated, "Since 2017, Kurly has pioneered the RMR market and developed expertise in authentically recreating restaurant flavors. Through this Gourmet Hall, we hope customers will discover new menu items from Kurly's top chefs and gourmet products from across the country, and enjoy them conveniently at home."
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