High Demand from Young Adults, Newlyweds, and Seniors as Public-Supported Private Rentals Emerge as a Housing Alternative Amid Jeonse Fraud Concerns
Reasonable Jeonse Prices Up to 70% of Market Value, No Tax Burden... Targeting Genuine Residential Demand
'Bukyeong Horse Racing Park Station The Atrium The River,' located in Beombang-dong, Gangseo-gu, Busan, is attracting attention from genuine homebuyers for its rare supply structure in the Busan housing market. This complex, offered entirely as Jeonse-type units, is a public-supported private rental apartment where residents can stay for up to eight years. With a guarantee from the Korea Housing & Urban Guarantee Corporation (HUG), it ensures both deposit security and long-term residential stability.
In particular, the structure allows for secure residence on a Jeonse basis for eight years without monthly rent, and also provides a temporary priority right to purchase upon conversion to sale. As a result, it is evaluated as a flexible housing model that offers real residents the opportunity for long-term asset building.
Unlike most public-supported private rentals supplied in Busan in recent years, which have been a mix of monthly rent and deposit, 'The Atrium The River' is an exceptional case with all units offered as Jeonse-type, enabling eight years of stable living without monthly rent burdens. Additionally, public-supported private rental complexes are supplied by the private sector under government support, with mandatory HUG guarantees that enhance deposit security. Since these units are not counted toward the total number of owned homes, tenants can maintain their eligibility for housing subscriptions, which is drawing significant interest from genuine homebuyers.
The complex is located adjacent to the planned Bukyeong Horse Racing Park Station, allowing access to central Busan areas such as Sasang and Seomyeon in as little as 10 minutes via the Bujeon-Masan railway. Situated within the international logistics city behind Busan New Port, both the northern and southern industrial complexes are reachable by car in about 10 minutes, making it a highly sought-after complex for those seeking proximity to both work and home in western Busan. Furthermore, transportation networks such as Garak Interchange, Gimhae International Airport, and the future Gadeokdo New Airport are expected to greatly expand the living radius.
High Satisfaction for Real Residents Expected Thanks to Urban Infrastructure and Industrial Demand... Pleasant Location with River Views
The living infrastructure is also abundant. Within a 10-minute drive from the complex are major shopping and cultural facilities such as Lotte Premium Outlet Gimhae, Starfield City Myeongji, and Eco Delta City The Hyundai Busan (scheduled for 2027). Its excellent accessibility to nearby industrial complexes and supporting cities further enhances real resident satisfaction. The natural environment is also a highlight. Directly in front of the complex is Noksan Gohyang Dongsan Waterfront Park, about the size of nine soccer fields, and some units offer permanent views of the Western Nakdong River. This combination of a nature-friendly location and urban accessibility aligns with recent housing trends.
Western Busan Development Accelerates, Drawing Attention as a New Residential Hub
Western Busan is attracting growing anticipation as various development projects, including the creation of Eco Delta City Smart City, construction of Gadeokdo New Airport, Sasang Smart City development, and Myeongji International New City development, are moving forward in earnest, leading to a continuous influx of genuine residential demand.
Meanwhile, the model home for this complex is currently open in Myeongji-dong, Gangseo-gu, Busan.
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