Outstanding Skincare Products from Small Businesses Gather at the September Donghaeng Festival
From Gentle Children's Lotions to Expert-Developed Shampoos,
A Wide Range of Innovative Solutions for Dry and Sensitive Skin
At this year's Donghaeng Festival in September, attention is focused on outstanding products from small and medium-sized enterprises (SMEs) and small business owners that help manage dry skin. As the season transitions from summer to autumn, a variety of skincare products are participating in the event. These range from products designed to care for the delicate and easily penetrated skin of young children, to shampoos developed by beauty material experts with 20 years of experience.
The Ministry of SMEs and Startups and the Korea Small & Medium Business Distribution Center announced on September 2 that they are holding the nationwide consumption promotion event, the "September Donghaeng Festival," throughout the month to boost domestic consumption. Starting on September 1 and running until September 30, the festival features participation from 29,000 online and offline small businesses. Through online shopping malls such as Gmarket and Musinsa, around 26,000 products are being offered at discounts of up to 30 percent. Additionally, products from 400 domestic small businesses will be sold at discounted prices on global shopping platforms such as Amazon and Taobao. To help promote small business products, live broadcasts are being held on nine platforms, including Oasis and Grip. Various offline sales events are also being prepared in conjunction with traditional markets and local festivals.
This year's Donghaeng Festival especially highlights outstanding skincare products. Genie Turbottle is showcasing its "I'm Not a Baby Intensive Lotion." This product helps replenish moisture and nutrients in children's skin, forming a strong protective barrier. It contains glycerin, ceramide, lactobionic acid, and pure, naturally grazed New Zealand goat milk extract, all known for their moisturizing properties. Since it is intended for children, it uses allergen-free fragrance from Switzerland and features a fast-absorbing, non-sticky formula for easy application.
Greenie has introduced the "Pulrim Soothing Care Oil Lotion," which is effective in relieving itching. The lotion is made by blending seven medicinal herbs-including smartweed, cocklebur, and purslane-known for their effects on skin swelling, with three types of plant-based oils. Despite 25 percent of the lotion’s content being oil, it has undergone more than 100 tests to achieve a non-sticky texture. When applied to the skin, the moisturizing oil is absorbed into itchy skin to provide soothing relief. Greenie explained that clinical tests have proven its effectiveness in alleviating itching, moisturizing the skin, and reducing redness.
The Cos Korea is offering the "Atomonde Seaweed Kids Shampoo." This single product can be used as a hair shampoo, body wash, and for bubble play. Ingredients extracted from seaweed, such as sea mustard, hijiki, and kelp, provide moisture to the skin and scalp, while an amino acid complex helps maintain optimal skin hydration. The product has passed skin hypoallergenicity tests and contains none of 16 harmful substances, making it safe for use.
Queen Seondeok has launched the "Labest Signature Scalp Relax Hair Shampoo." Developed by a beauty material expert for consumers concerned about hair thinning, the shampoo contains nine ingredients with hair loss prevention functions, including hinoki water, and 17 amino acids that strengthen the proteins composing hair. Special attention was also paid to the fragrance, using a citrus scent.
More details about the September Donghaeng Festival and information about participating products are available on the official website.
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