Enhancing Customer Experience
Supporting Digitally Marginalized Groups
IBK Industrial Bank announced on September 1 that it has completely overhauled its mobile banking application for individual customers, 'i-ONE Bank Personal.'
Through this overhaul, IBK Industrial Bank has established differentiated services focusing on strengthening its role as a financial platform, enhancing customer experience, and supporting digitally marginalized groups.
To reinforce its role as a financial platform, the bank now allows users to sign up for financial products, view and transfer funds between accounts at other banks, even without having an IBK account. New services have been introduced, including overseas stock and fractional investment, as well as a commerce platform for group purchasing products from social enterprises.
An intuitive, customer-centric user interface (UI) and user experience (UX) have been implemented. Customer experience has been improved by introducing features such as photo transfer, which allows users to upload remittance information by taking a photo, and transfer methods using biometric authentication.
To enhance convenience for digitally marginalized groups, the bank has added a sign language consultation feature, screen reading for the visually and hearing impaired, and easy banking services for seniors.
To ensure stable service, the updated i-ONE Bank Personal app will be rolled out sequentially by September 5, depending on customers' devices and usage environments.
An IBK Industrial Bank representative stated, "This overhaul is the result of redesigning the entire financial experience with a customer-centric approach," and added, "We will continue to strive to provide IBK's unique and differentiated financial services."
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