Amorepacific Unveils New Beauty Device 'Onface' at IFA

First Participation in IFA, One of the World’s Top Three Electronics and IT Exhibitions
Debuting Micro LED Mask Device Ahead of October Launch

Amorepacific announced on September 1 that it will participate in the international consumer electronics exhibition 'IFA 2025,' which opens on September 5 in Berlin, Germany, to unveil its new beauty devices. This marks the first time Amorepacific is attending IFA.

Beauty devices from Makeon unveiled at IFA. On the left is 'Onface,' revealed for the first time. Provided by Amorepacific.

Makeon, Amorepacific's AI beauty device brand, will debut its new micro LED mask device 'Onface' for the first time at the 'Beauty Hub' booth in the IFA exhibition hall.

Making its global debut at IFA, Makeon's Onface is a premium mask device equipped with 3,770 micro LEDs, delivering light evenly across the entire face. Its single-layer LED panel and flexible material allow the device to closely adhere to the skin's contours, enhancing its efficacy.

In a human skin tissue model test, the device was shown to increase elastin production in the deeper layers of the skin by up to 1,690%. It also demonstrated comprehensive skin improvement effects, including temporary improvements in pore volume, skin density, and pore density. The product is scheduled for official release in the Korean market in October.

Makeon will also showcase its 'Skin Light Therapy 3S' and 'Gem Sono Therapy Relief' devices. Released in March this year, 'Skin Light Therapy 3S' is a smart beauty device that analyzes skin condition in just three seconds and provides personalized care solutions. Combining Amorepacific's 80 years of beauty expertise with the latest innovative technology, this product was unveiled at CES 2025 and attracted significant attention.

Launched in April this year, 'Gem Sono Therapy Relief' is a low-irritation device that utilizes ultrasound technology vibrating at 3 million times per second. Featuring proprietary 'Infinity Sono Tech,' it helps deliver active ingredients deep into the skin.

Joo Hyojung, Executive Director of Amorepacific's Digital Strategy Division, stated, "It is highly meaningful to introduce Makeon's Onface to the world for the first time at IFA 2025," adding, "We will continue to propose new beauty routines to global customers through innovative beauty devices."

Meanwhile, IFA, held in Berlin, Germany, is regarded as one of the world's top three electronics and IT exhibitions, alongside CES in the United States and MWC in Spain. Marking its 101st edition this year, IFA will expand its exhibitions significantly under the theme 'Imagining the Future,' covering not only AI but also robotics, digital health, beauty, mobility, and more.