Targeting Stomach Health Beyond Hangover Relief
The Morningcare brand is introducing a new product that supports stomach health before and after drinking alcohol.
On September 1, Dong-A Pharmaceutical announced the launch of "Morningcare Weesolution Jelly Stick," a functional food designed to alleviate concerns about stomach health caused by alcohol consumption.
This product contains "Greensera-F" (honeysuckle flower bud extract), an ingredient individually recognized by the Ministry of Food and Drug Safety for its stomach mucosa-protecting properties. This component has been verified to help support stomach health and may aid in protecting the stomach lining, which can become vulnerable due to drinking alcohol and other factors.
The Weesolution Jelly Stick features a sweet, mild flavor and chewy texture, thanks to the addition of peach and pear extracts. It comes in a convenient stick-type jelly format for easy consumption.
The package design features actor Im Siwan, the exclusive model for Morningcare, and the company plans to carry out marketing activities to promote the product.
The new product will be available at convenience stores nationwide. To celebrate its launch, Dong-A Pharmaceutical will run a 1+1 promotion and a cross-gift promotion with the Liver Solution Jelly Stick.
A Morningcare representative stated, "Morningcare is expanding beyond hangover relief to become a brand that offers a variety of health solutions based on research and data on long-term drinking-related health issues. We will continue to strive to introduce differentiated products in the alcohol consumption market."
Meanwhile, last year Dong-A Pharmaceutical launched "Morningcare Press On," a dual-formula hangover remedy. By introducing a new method that allows consumers to take both tablets and liquid at once, the product has received positive feedback in both convenience stores and online channels.
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