Coca-Cola Korea Wins Top Honor 'Grand Effie' at Effie Awards Korea

Gourmet Marketing Campaign in Collaboration with Blue Ribbon Survey

On September 1, Coca-Cola Korea announced that it had won the top prize, the Grand Effie, at the 2025 Effie Awards Korea for its 2024 Coca-Cola Red Ribbon Campaign.

Lee Sangsoo, Marketing Director of Coca-Cola Korea (center), Lee Seojin, Senior Manager (right), and Lee Changmin, Manager (left), are taking a commemorative photo after winning the top award, the Grand Effie, at the 2025 Effie Awards Korea for the 2024 Coca-Cola Red Ribbon Campaign. Photo by Coca-Cola Korea

The Red Ribbon Campaign was a project in collaboration with Blue Ribbon Survey, Korea's leading gourmet guide, to select popular restaurants across the country as "Red Ribbon Restaurants." By introducing a new restaurant guide themed around Coca-Cola's signature color red, the campaign expanded consumer experiences through features such as the "Red Ribbon Restaurant List" integrated with map applications and in-store certification stickers.

Launched in the United States in 1968, the Effie Awards is a prestigious marketing awards ceremony now held in 125 countries worldwide. Since it evaluates not only creativity but also tangible results and consumer response, this award is significant in that Coca-Cola has created a differentiated consumer experience within Korea's dining culture and established a model for mutual growth with local businesses.

Lee Sangsoo, Marketing Director of Coca-Cola Korea, stated, "The Red Ribbon Campaign provided consumers with the experience that 'great restaurants serve Coca-Cola,' based on creative ideas and strong execution. We will continue to pursue innovative marketing activities so that Coca-Cola remains at the center of gourmet culture."

Meanwhile, this year Coca-Cola expanded the Red Ribbon Restaurant List to around 1,500 locations and held "Red Ribbon Week," featuring special menus in collaboration with eight renowned chefs' restaurants. In addition, the company is diversifying dining culture through the "Coca-Cola X Shinhung Market Project," which applies Coca-Cola branding to streets and major dining restaurants in partnership with Shinhung Market in Haebangchon, Seoul.