From Cosmetics and Supplements to Small Home Appliances
Daiso Nears the '4 Trillion Won Club'
Asung Daiso has released new products including a cordless handheld vacuum cleaner, a hair straightener, and a hair dryer. Daiso, which previously created a sensation with cost-effective cosmetics and nutritional supplements, is now drawing attention once again by introducing small home appliances at a uniform price of 5,000 won.
On August 28, Daiso unveiled four new products: a cordless handheld vacuum cleaner, a flat hair straightener, an electric body shaver, and a foldable hair dryer. All of these products are priced at 5,000 won each.
The cordless handheld vacuum cleaner is designed for easily cleaning tight spaces such as car interiors, window sills, and sofa crevices. It comes with two types of nozzles-a standard nozzle and a brush nozzle-allowing for versatile use. The filter and dust container can be separated for convenient washing with water. Charging is via USB Type-C.
The electric body shaver operates instantly at the press of a power button, making it easy to use, and the detachable blade allows for simple and hygienic cleaning. In addition, Daiso has introduced other portable products such as a foldable hair dryer and a mini hair straightener.
From cosmetics and supplements to small appliances... Daiso is on the verge of joining the 4 trillion won club
Daiso, which has been expanding its product categories from cosmetics and supplements, has consistently attracted attention for its reasonable pricing whenever it launches new products. Recently, the company has extended its low-price strategy to home appliances, offering them at a uniform price of 5,000 won even amid rising inflation.
As more consumers seek cost-effective products, Daiso continues to see sales growth. Last year, Asung Daiso recorded sales of 3.9689 trillion won, a 14.7% increase from the previous year, putting it on the verge of joining the "4 trillion won club." During the same period, operating profit rose by 41.8% to 371.1 billion won, and the operating margin reached 9.35%. This figure far exceeds the average operating margin (1-2%) of major competitors such as Emart and Coupang.
The number of stores has also been steadily increasing. The number of stores grew from 1,361 in 2019 to 1,442 in 2022 and 1,519 in 2023. As of the first half of this year, the number has surpassed 1,600.
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