Lee Minho, Who Undergoes Ultherapy Prime Twice a Year, Drives Success of Advertising Campaign

Supporting the Journey to Discover Your Own Unique Beauty with Asia-Pacific Ambassadors Jun Ji Hyun and Lee Minho
Earning Strong Resonance from Consumers

[Jun Ji Hyun's Stronger and Stronger Ultrasound Lifting Ultherapy Prime Advertising Campaign]

Merz Aesthetics Korea, a leading global medical aesthetics company led by CEO Yoo Sooyeon (hereafter referred to as Merz), announced that the "See My Skin, Lift My Way" advertising campaign for Ultherapy Prime, which was released in July, surpassed 30 million views within just over a month of its release.

The "See My Skin, Lift My Way" campaign delivers the message that the radiant peak of life is not a fleeting moment, but a journey of continuous transformation. Going beyond lifting procedures, it tells the story of an evolving lifestyle and conveys the intention to support consumers in discovering their own unique beauty and striving for a better life together with Ultherapy Prime.

This campaign has been praised for vividly conveying Ultherapy Prime's core value-the development of one’s own beauty through ultra-personalized, real-time video-guided lifting procedures-as well as Merz’s corporate philosophy, encapsulated in the slogan "See My Skin, Lift My Way."

In particular, actors Jun Ji Hyun and Lee Minho, who continue to pioneer unique careers rather than settling for their achievements, participated in the campaign as Ultherapy Prime’s Asia-Pacific (APAC) ambassadors, drawing significant interest and resonance. Through their individual narratives, both ambassadors demonstrate unwavering self-confidence and communicate the value of precision based on Ultherapy Prime’s ever-evolving technology.

[Lee Minho's Ever Stronger Ultrasound Lifting Ultherapy Prime Advertising Campaign]

Lee Minho previously revealed at the Ultherapy Prime Asia-Pacific ambassador unveiling event in July that he receives Ultherapy Prime treatments twice a year. He stated, "The greatest charm of every person is being oneself," and emphasized, "Rather than excessive cosmetic procedures, it is important to naturally enhance oneself for a better appearance."

Ultherapy Prime utilizes DeepSEE technology to allow practitioners to visually observe skin structures in real time during the procedure. With three types of transducers, it can target from the dermis to the fascia, enabling results tailored to each individual's needs. Compared to the previous Ultherapy device, Ultherapy Prime offers a twice-expanded ultrasound field and improved software, providing clearer and more accurate real-time ultrasound imaging.

Yoo Sooyeon, CEO of Merz Aesthetics Korea, commented, "Since the launch of Ultherapy, ultra-personalized procedures have become possible, and consumers are now showing a preference for customized treatments optimized for themselves rather than standardized options. Achieving 30 million views with this Ultherapy Prime advertising campaign is very meaningful, as it demonstrates that Merz’s values and philosophy have resonated widely. As an industry leader, Merz will continue to set new standards in the medical aesthetics industry through technological innovation and personalized treatment experiences."

The ever-stronger ultrasound lifting device, Ultherapy Prime, is a next-generation platform that inherits the technology of Ultherapy, which was approved in Korea in 2009, and has accumulated over 3 million procedures. Its technology, which allows real-time visualization of skin tissue layers and enables procedures tailored to individual skin structures, has proven its effectiveness and safety, earning approval from the U.S. Food and Drug Administration (FDA).