BLACKPINK's Ros? Earns 11 Billion KRW from YouTube with "Apartment"

Uploaded 86 Videos on YouTube Channel
Approximately 3.6 Billion Views Recorded
Achieved Highest Ranking Ever for a Female K-POP Artist

BLACKPINK member Ros?'s estimated annual YouTube earnings are projected to far exceed 11 billion KRW (approximately 11.06 billion KRW). On August 27, Forbes Korea published an article titled "K-pop Fandom Conquers YouTube," announcing the 2025 ranking of celebrity YouTubers. According to Forbes Korea's report, Ros? achieved the honor of ranking first in the 2025 "Celebrity YouTuber Rankings." Her YouTube channel, which boasts 18.1 million subscribers, features 86 uploaded videos and has amassed 3.6 billion views. Her estimated annual income is an impressive 11.06 billion KRW.

BLACKPINK Ros?'s estimated YouTube earnings for one year are expected to exceed 11 billion KRW. Warner Music Korea · COLIN TILLEY Yonhap News

Ros?, a member of BLACKPINK, rose to superstardom last year with the release of "Apartment (APT.)," a collaboration track with Bruno Mars that sparked a phenomenon. "Apartment" achieved 100 million views on YouTube in the shortest time among K-POP songs released in 2024, and topped both the global and U.S. Spotify charts, drawing significant attention. Notably, "Apartment" debuted at No. 8 on the Billboard Hot 100, the main singles chart, and climbed to No. 3, marking the highest ranking ever for a female K-POP artist on the chart.

KBS JOY's "20th Century Hit Song" analyzed that "Apartment" generated 13.3 billion KRW in streaming revenue alone within just two weeks of its release. BLACKPINK, the group Ros? belongs to, also holds the No. 1 spot among all global artists in both subscribers and total views, with 96.8 million subscribers and 3.88 billion cumulative views, and is estimated to have earned an annual income of 8.12 billion KRW.

Rosa, riding the wave of the apartment's popularity, was nominated in eight categories at the 2025 MTV Video Music Awards (MTV VMAs) held on the 5th (local time) in the United States. The Black Label Yonhap News

Thanks to the popularity of "Apartment," Ros? was nominated in eight categories at the 2025 MTV Video Music Awards (MTV VMAs) held in the United States on August 5 (local time). According to the list of nominees for the "2025 MTV VMAs" announced on August 5, Ros? was nominated for major awards such as Video of the Year and Song of the Year for "Apartment (APT.)," her collaboration with American pop star Bruno Mars. The "2025 MTV VMAs" will be held on September 8 at 9 a.m. Korean time. Meanwhile, BLACKPINK is currently on their third full-group world tour, "Deadline." Through this large-scale world tour, which will continue in the United States, Europe, and other regions until January next year, the group aims to further solidify their status as global superstars.