Incross Partners with MBC on Stellazize-Based PPL Business... "Accelerating Branded Content Innovation"

Incross, a digital advertising specialist company under SK Square, announced on August 29 that it has signed a comprehensive agreement with the MBC Cultural Broadcasting Business Production Center for collaboration on a product placement (PPL) advertising business utilizing the artificial intelligence (AI)-based content marketing platform 'Stellazize.' Through this partnership, both companies plan to secure new growth engines in the digital advertising market and focus their capabilities on enhancing mutual benefits.

This agreement is the result of combining Incross's expertise in operating digital advertising platforms with MBC's digital content production capabilities. Incross will efficiently manage the entire process of advertising campaigns-from planning and proposals to content production and progress management, performance measurement, and marketing cost settlement-through the AI-powered data analysis and automation technologies built into the 'Stellazize' platform. As a result, advertisers are expected to benefit from more efficient and optimized marketing solutions based on data.

MBC Digital IP will be registered as a 'Creative Partner' on Stellazize and will provide services across the entire spectrum of branded content planning and production. The MBC Business Production Center currently operates digital channels such as '14F,' 'M-Dromeda Studio,' 'it's Live,' 'Sibi Cheung,' and 'Gwang Gwang Series,' exerting significant influence in the YouTube content market across all areas, including news, current affairs, K-POP, and entertainment. Leveraging the power of its digital channels, MBC plans to introduce branded content that naturally incorporates brand value, deliver brand messages through effective storytelling, and strengthen communication with consumers.

This collaboration is expected to serve as an important foundation for accelerating the growth of the creative-driven content marketing market amid the rapidly changing digital advertising environment. By combining Incross's advertising and marketing expertise with MBC's digital original content power, the companies aim to provide advertisers with innovative marketing opportunities and viewers with richer and more natural branded content experiences.

Son Yoonjung, CEO of Incross, stated, "This content marketing business collaboration agreement with MBC will be a significant milestone in further solidifying Incross's position in the digital marketing market," adding, "Going forward, through close cooperation between the two companies, we will set new standards for innovative content marketing and open new horizons in the advertising market."