S.Nature to Join 2025 Musinsa Beauty Festa Pop-up Store

Clean beauty brand S.Nature will participate as an experiential pop-up store at the '2025 Musinsa Beauty Festa' held in Seongsu from August 29 to 31.

At this pop-up, S.Nature will showcase the 'Aqua Cica Booster Body Line' consisting of three main products: the Aqua Cica Booster Body Wash and Aqua Cica Booster Body Mist, which were co-developed in June with beauty creator 'Gwanhasal (Gwanrineun Hago Salja)', who has 340,000 subscribers, as part of the 'Musinsa Edition', as well as the newly launched Aqua Cica Booster Body Lotion this month. The pop-up booth will focus on these products and engage visitors with a variety of events.

The S.Nature Aqua Cica Booster Body Line features S.Nature's exclusive ingredient, 'Aqua Cica Booster™', as its core. It provides care for sebum, dead skin cells, body odor, and body troubles all at once, while also delivering hydration, cooling, and soothing effects. As a result, it has received much love since its launch. The new Aqua Cica Booster Body Lotion delivers long-lasting moisture without inner dryness, resulting in smooth, trouble-free, and soft skin texture.

During the event, a variety of on-site events will be held. Visitors who participate in the Instagram follow event will receive a kit containing S.Nature's steady-seller products. Those who join the quiz event will receive an Aqua Cica Booster Body Genius Mini Kit (Body Wash + Body Lotion). Participants in the Instagram Story event will be entered into a drawing to win a full-size 300ml Aqua Cica Booster Body Lotion. In addition, a QR code system linked to the Musinsa App will be available at the venue. When visitors scan the QR code, they will be directly connected to the Beauty Festa page within the Musinsa App, where they can purchase S.Nature products at special festival prices.

Furthermore, a special fan meet-up with beauty creator 'Gwanhasal' will be held during the event period. At the fan meet-up, 'Gwanhasal' will share the story of co-developing products with S.Nature, answer fans' questions in a Q&A session, host a quiz event, and give out special gifts. S.Nature will also hold a hands-on class where participants can make bath salts with the same scent as the Aqua Cica Booster Body Line, and those who complete the experience will receive a special gift.

S.Nature stated, "We are delighted that customers will be able to experience the three Aqua Cica Booster Body Line products, including the new body lotion, through various activities at this Musinsa pop-up. Moving forward, we will continue to create opportunities to engage even more closely with our customers through a variety of product-linked initiatives."