New "Savory Flavor" Joins the Lineup After Choco Banana Success
Ultra-High-Protein Drink Offers Balanced Nutrition and Satisfying Taste
Namyang Dairy Products Expands Market Reach with Innovative Protein Beverage
On August 29, Namyang Dairy Products announced the launch of "Take Fit Monster Savory Flavor," an ultra-high-protein drink containing 43g of protein per 350ml bottle. This new product expands the lineup following the success of the "Choco Banana Flavor" released in May.
The new product is a 100% complete protein beverage, featuring domestic barley extract concentrate and grain flavors to deliver a savory yet clean aftertaste without any heaviness. Inspired by the popularity of the savory flavor in the "Take Fit Max" series under the same brand, the ultra-high-protein lineup now offers a flavor profile that is also highly favored by consumers. Each bottle contains protein equivalent to approximately 145g of boiled chicken breast or 7.6 eggs, meeting about 78% of the recommended daily intake. With just one bottle, consumers can sufficiently replenish protein after intense workouts, supplement their nutrition, or even replace a meal.
The product's advanced nutritional profile is also noteworthy. It contains a total of 18,000mg of nine essential amino acids (EAA), including 8,500mg of three branched-chain amino acids (BCAA), which are crucial for muscle metabolism. Additionally, it contains 1,770mg of arginine, which aids in vitality recovery, making it one of the highest among protein beverages available in Korea. The drink is formulated with a balanced blend of animal and plant proteins to enhance the sustainability of digestion and absorption. Furthermore, it features a "triple low" formula (low sugar, low fat, low cholesterol), offering taste, nutrition, and functionality all at once. Each 100ml contains 0.29g of sugar, 0.29g of fat, and 2.86mg of cholesterol, while a single 350ml bottle provides 186kcal, ensuring a satisfying experience.
Kim Seokyun, brand manager at Namyang Dairy Products, stated, "We have launched this new product with a savory flavor that is highly preferred, aiming to diversify the ultra-high-protein beverage market in Korea. Going forward, we will continue to broaden our customer base and strengthen our market leadership with products that deliver on taste, nutrition, and functionality."
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