Expanding the Lineup to Bread, Cakes, Beverages, and Desserts
New Products Released Including Castella
Paris Baguette announced on August 27 that its healthy bread brand, "Paran Label (PARAN LABEL)," has surpassed a cumulative sales volume of 13 million units just six months after its launch.
Paran Label is a healthy bread brand introduced by Paris Baguette on February 27, 2025. Its main feature is the improved texture of healthy bread, achieved through the company's independently developed "whole grain fermentation starter."
Paris Baguette is expanding the Paran Label brand beyond bread to include sandwiches, cakes, beverages, and desserts, thereby broadening its product lineup across all categories.
To mark the autumn season, Paris Baguette is releasing new Paran Label products that combine both taste and health. The "Myungga Myungpum High-Protein Seoritae Castella" contains 11 grams of protein by using high-protein Seoritae beans and incorporates pasture-raised eggs and patented fermentation technology.
The company is also introducing three new healthy breads that combine whole grains and ancient wheat spelt with cheese. These include the low-sugar "Roll Cheese Bread," which features the flavor and texture of Gouda and Cheddar cheeses; the high-protein "Cranberry Cream Cheese Bread," which adds cream cheese to rye sourdough with cranberries; and the low-sugar & high-protein "Cheese Potato Ciabatta," which harmoniously blends potato with Gouda, Cheddar, and Mozzarella cheeses.
Additionally, Paris Baguette is launching the "Rye Bread & Chicken Egg Meal Box," which features multigrain rye bread paired with chicken egg salad.
A Paris Baguette representative stated, "Paran Label is a brand that stays true to the essence of our business, built on proprietary technology secured through research and development (R&D) investments and our accumulated baking and pastry expertise. Through Paran Label, we aim to set a new standard for healthy bakeries."
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