LG and Woori Financial Group will support promotional activities to ensure the successful hosting of the '2025 Asia-Pacific Economic Cooperation (APEC) Summit,' which will be held in Gyeongju this October.
Sungmi Yoon, Chair of the APEC Senior Officials Meeting (SOM), is announcing the 'APEC 2025 Priority Agenda' at the APEC Women’s Economic Forum (WEF) Public-Private Joint Policy Conference, which opened on August 12 at Songdo Convensia in Incheon. 2025.08.12 Photo by Dongju Yoon
On the 27th, the Ministry of Foreign Affairs' APEC Preparatory Planning Team announced that it would sign a memorandum of understanding (MOU) for APEC Summit promotional cooperation with LG and Woori Financial Group. Under this agreement, the planning team will actively utilize its APEC promotional content and each company's promotional infrastructure to publicize the APEC Summit both domestically and internationally. The agreement also includes mutual cooperation to help participating companies realize public value and enhance their brand value.
LG will promote the 2025 APEC Summit to a global audience by displaying the official theme video and support messages for the event on more than 10 large outdoor billboards in major locations such as Times Square in New York, Piccadilly in London, and Gwanghwamun and Gangnam in Seoul from September to October.
Woori Financial Group will support APEC Summit promotion by utilizing major large billboards at Incheon Airport, Seoul Station, Myeong-dong, and other key locations starting about two weeks before the summit. In addition, from next month, APEC promotional materials will be displayed through digital posters placed at 659 Woori Bank branches nationwide.
The Ministry of Foreign Affairs' APEC Preparatory Planning Team stated, "During the APEC Summit week, events such as dialogues with the APEC Business Advisory Council (ABAC), in which business leaders directly participate, and the CEO Summit will be held. Therefore, private sector participation is extremely important alongside the government's diplomatic activities," adding, "With this agreement as a starting point, we will strengthen public-private cooperation and mobilize all our capabilities to host the most successful APEC Summit ever."
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