Vita500 Ion Plus and Kwangdong Corn Silk Tea Sponsored for the Event
Kwangdong Pharmaceutical (Chairman and CEO Choi Sungwon) announced on the 25th that it will participate as an official sponsor of the 'Infinite Challenge Run with Coupang Play in Busan' event, which will be held at Gwangalli Beach in Busan on August 30.
'Infinite Challenge Run with Coupang Play in Busan' is a marathon event organized to celebrate the 20th anniversary of the MBC variety show 'Infinite Challenge.' The event will feature a 10km race, Infinite Challenge-themed photo zones, special performances, and a variety of other programs. In particular, original Infinite Challenge members such as Park Myungsoo, Jung Junha, and Haha are scheduled to appear, drawing significant attention.
Kwangdong Pharmaceutical will provide two types of beverages to help participants replenish hydration and energy before and after the race. Every participant will receive a 'race pack' in advance, which includes 'Vita500 Ion Plus,' and finishers will receive a 'snack pack' containing 'Kwangdong Corn Silk Tea,' allowing them to experience the products firsthand.
Vita500 Ion Plus is an ion beverage containing 500mg of vitamin C and electrolytes, enabling simultaneous hydration and energy replenishment. It is designed to be low-calorie, with no preservatives or artificial coloring, making it safe for consumption. Kwangdong Corn Silk Tea is a healthy tea beverage with a unique savory flavor, naturally caffeine-free, and suitable for everyone to enjoy daily without concern.
Kwangdong Pharmaceutical will also hold an SNS prize event for marathon participants. Those who post a certification photo with either Vita500 Ion Plus or Kwangdong Corn Silk Tea will be entered into a prize draw to win a variety of gifts. In addition, the company will offer generous rewards through a comment event where participants can share their product expectations or healthy routines.
A Kwangdong Pharmaceutical representative stated, "We are supporting these products in the hope that all Infinite Challenge Run participants will gain energy and complete the race in good health," adding, "We will continue to strengthen our connection with consumers and provide differentiated brand experiences through diverse marketing activities."
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