Coway Introduces 'Birex Experience Rooms' at Lotte Hotel & Resort Gimhae

Creating Experience Spaces in Guest Rooms and Sauna Lounges

Coway announced on the 25th that it has partnered with Lotte Hotel & Resort Gimhae to introduce Birex massage chair experience rooms.

This partnership aims to expand the Birex experience rooms, following the Birex rooms previously launched at Lotte Hotel Seoul and L7 Haeundae by Lotte last year, providing differentiated relaxation spaces and brand experiences.

Coway Birex Pebble Chair image. Coway

Coway has installed Birex massage chairs, including the 'Pebble Chair' and 'Triple Chair,' in three royal-type rooms and the wellness sauna lounge at Lotte Hotel & Resort Gimhae, creating spaces where guests can freely experience the products.

The Pebble Chair is the flagship product of the Birex massage chair line. It features a '3D massage module' and Coway's patented 'Hot Stone Therapy Tool,' allowing users to enjoy focused heat massage and three-dimensional massage effects. The Triple Chair is a multifunctional chair that can be used as an office chair, recliner, or massage chair, and Coway has previously introduced the 'Triple Chair Moving Type' model equipped with swivel wheels.

A Coway representative stated, "We plan to further expand experiential marketing so that more customers can experience Coway Birex products anytime and anywhere in the future."