Launch of Collaborative Menu with Lotte Wellfood
Introducing "Crunchy THE Dwaejiba Sulbing" with a Unique Twist
A Beloved Ice Cream Reimagined as a Rich, Interactive Dessert
On August 25, Sulbing announced the launch of its new menu item, "Crunchy THE Dwaejiba Sulbing," a collaboration with Lotte Wellfood's iconic ice cream, Dwaejiba.
This new menu item features Sulbing's unique interpretation of the familiar taste of Dwaejiba that consumers have long enjoyed. "Crunchy THE Dwaejiba Sulbing" preserves Dwaejiba's signature crispy chocolate coating and crunchy toppings. It combines Sulbing's signature milk ice with a sauce containing real strawberry pieces for a refreshing and sweet flavor, and is topped with a scoop of vanilla ice cream and an entire Dwaejiba ice cream bar, offering a rich dessert experience. Notably, the chocolate topping on top can be cracked open, adding an element of interactive fun to the dessert.
A Sulbing representative stated, "We are excited to introduce a special menu that reinterprets Dwaejiba, a beloved national ice cream, in Sulbing's own style," and added, "Moving forward, Sulbing aims to become a brand that adds special moments to customers' daily lives, going beyond simple desserts."
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