From K-Ramen Tasting to K-Pop and E-Sports
Nongshim Operates as a Comprehensive Cultural Experience Space
Nongshim announced on August 25 that it has opened its third global 'Shin Ramyun Bunsik' location in Ho Chi Minh City, Vietnam. Shin Ramyun Bunsik is a global ramen experience space operated by Nongshim at major landmarks around the world, designed to promote the spicy flavor of Shin Ramyun and the Nongshim brand.
People are experiencing 'Nongshim Shin Ramyun Bunsik' located in Ho Chi Minh City, Vietnam. [Photo by Nongshim]
The Vietnam Shin Ramyun Bunsik, which opened on August 21, is the first offline location to showcase the value of the Shin Ramyun global brand slogan, 'Spicy Happiness In Noodles (SHIN),' which means 'spicy happiness contained in ramen.'
Nongshim plans to enhance the brand value of Shin Ramyun by encouraging visitors to experience happiness through various Shin Ramyun-themed content and to share their experiences with others via social networking services (SNS).
A Nongshim representative explained, "We prominently displayed the Shin Ramyun global slogan on the exterior of Shin Ramyun Bunsik and used red as the main color to highlight Shin Ramyun's status as a premium ramen in the local market. Inside, the space is designed to encompass various aspects of Korean culture popular in Vietnam, including a tasting experience of Nongshim K-ramen, K-pop, and e-sports."
Visitors can enjoy their own customized Shin Ramyun using the prepared instant ramen cooking machines and a variety of toppings. There are also events where people can experience the diverse appeal of Shin Ramyun, such as local food-inspired Shin Ramyun and ramen recipes created by chefs and influencers.
In addition, there are various attractions such as a photo zone featuring Shin Ramyun and Neoguri characters, a self-photo studio, and a variety of coupon games for visitors to enjoy.
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