Melon-Flavored Sparkling Water... Woongjin Foods Launches 'The Victoria Melon'

First Melon Flavor in the Sparkling Water Category
The Victoria Expands to a Total of 25 Flavors

On August 25, Woongjin Foods announced the launch of a new melon flavor for its sparkling water brand, 'The Victoria.' While melon flavor has recently gained popularity in various product categories such as snacks and dairy products, this is the first time it is being introduced in the sparkling water category.

'The Victoria Melon' offers both the sweet, spreading aroma of melon and a crisp, refreshing fizz, making it especially suitable for the summer season. With this launch, The Victoria now boasts a lineup of 25 different flavors.

Woongjin Foods 'The Victoria Melon'. Woongjin Foods

The new product will be exclusively pre-launched through the Naver Brand Store's 'New Product Week' promotion, offering discounts of up to 31% until August 31. In addition, during the 'New Product It Show' live broadcast on August 27, customers can purchase the product at discounts of up to 37% using exclusive coupons.

The manager of Woongjin Foods' sparkling water brand stated, "The Victoria Melon was introduced in response to the melon flavor trend that has been spreading, especially among the MZ generation. We hope to deliver a unique enjoyment by combining the refreshing fizz of sparkling water with the sweet aroma of melon."