44% of U.S. Adults Say "I've Ordered From the Kids' Menu"
Restaurant Industry Warns of "Accelerating Low-Income Customer Decline"
As the cost of dining out continues to rise in the United States, there has been a noticeable increase in adults ordering from the kids' menu at restaurants. Consumers seeking simple meals at reasonable prices are exploring new options to save money.
As inflation rises in the United States and consumer saving sentiment spreads, McDonald's has responded by lowering the prices of its meal sets. Yonhap News
According to reports from CBS and other foreign media outlets on the 23rd (local time), a recent survey of 1,000 people found that about 44% of adult respondents said they had ordered from the kids' menu at a restaurant. Analysts attribute this trend to efforts to cut spending amid persistent inflation and an uncertain economic outlook.
Typically, kids' menu items offer smaller portions than regular menu items but are priced much lower. This combination has become highly appealing to adults who are increasingly feeling the burden of food expenses. The trend is particularly pronounced at fast food chains and family restaurants.
Restaurant chains are also aware of the situation. Leading American franchises such as McDonald's and Wendy's recently reported in their earnings announcements that "morning sales are sluggish" and that "the number of low-income customers has decreased due to rising price pressures." In fact, according to statistics from the U.S. Department of Labor, dining out costs in the United States have risen by about 3.9% over the past year.
Fast Food Industry Responds by Lowering Meal Set Prices
In response, McDonald's is preparing a "special value menu" policy focused on price reductions. As consumer complaints grew over the controversial $18 (about 25,000 won) Big Mac set, the company decided to act. Starting next month, McDonald's plans to sell meal sets at U.S. locations at prices 15% lower than the combined price of individual items.
The new menu will include an $8 "Big Mac and McNuggets set" and a $5 breakfast menu, and the company will also provide financial support to franchisees in consultation with them. This move is seen as a response to negative public opinion sparked by social media controversy over high-priced meal sets.
Chris Kempczinski, CEO of McDonald's, stated, "A significant portion of customers who have reduced their visits due to high prices are from low-income groups," adding, "Bringing them back is one of our most important tasks this year."
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