K-Content Expansion in Thailand Gains Momentum... Tangible Results Achieved Within a Month of Biz Week

Tangible Results Emerge,
Including Pop-Up Stores and Drama Distribution Deals

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on the 22nd that companies participating in the '2025 Korea-Thailand K-Content Biz Week' last month are achieving tangible results in Thailand.

'Mr Donothing' Pop-up Store Set Up at MSphere, a Large Complex Shopping Mall in Bangkok
Photo by Korea Creative Content Agency

Thirty K-content companies took part in the event, engaging in business matching, project pitching, and networking meetings with local Thai companies. Recently, concrete achievements such as operating character pop-up stores and signing drama content distribution contracts have demonstrated the potential for K-content to expand further into the Asian market.

Design content company Jsha is a representative example. The company is operating a pop-up store featuring its main character, 'Mr Donothing,' for one month at MSphere, a large complex shopping mall in Bangkok. Posters, framed artworks, figurines, and apparel are being exhibited and sold. A Korea Creative Content Agency official stated, "The photo zone decorated with large sculptures is attracting attention, encouraging both product purchases and experiential engagement at the same time."

Broadcast and video content company Contents Saero has also signed a short-form drama content distribution contract with CP Group, Thailand's number one conglomerate. Several works, including 'Saving the Boss in This Life,' 'Can Ghosts Be Washed?', and 'Heartbreaker Law Firm,' will be introduced to the local market. A Korea Creative Content Agency official commented, "This contract was concluded after one-on-one consultations and follow-up discussions during 'K-Content Biz Week,' confirming both the competitiveness of K-content and the strong local demand."

The Korea Creative Content Agency plans to continue supporting the overseas expansion of domestic companies by holding another 'K-Content Biz Week' in Thailand in November.