NBT Partners with Lotte Shopping's "LOTTE ON" to Build and Operate Offerwall

NBT, a comprehensive point platform operator, announced on August 20 that its "Addison Offerwall" will be officially integrated with LOTTE ON, the e-commerce platform operated by Lotte Shopping.

Through this partnership, NBT will build and operate an offerwall on LOTTE ON, allowing users to accumulate L.POINTs-which can be used like cash on the platform-for free. LOTTE ON users can access the offerwall by tapping the "Point Benefits" button in the "Events" menu at the top of the mobile app. After that, anyone can easily earn L.POINTs by completing simple missions such as installing apps, signing up as a member, or subscribing to SNS channels.

According to NBT, this partnership agreement is expected to expand the range of reward benefits available to LOTTE ON mobile shopping customers, while also enhancing customer retention on the e-commerce platform. With the integration of an offerwall system that allows users to accumulate and use the widely recognized universal membership point, L.POINT, for free, the company anticipates not only active advertising revenue but also increased new user acquisition and improved purchase conversion rates. NBT expects this will create a win-win synergy for both advertisers and partners.

A company representative stated, "This partnership is an example of expanding a virtuous cycle in which users, advertisers, and partners all benefit through the combination of a major e-commerce platform and a top-class domestic offerwall service," adding, "We will continue to advance our reward-based advertising model to simultaneously enhance user experience and partner profitability."

The Addison Offerwall operated by NBT is the leading offerwall network service in Korea, expanding its market share through partnerships with major platforms such as Baedal Minjok, Naver Webtoon, and Toss. Recently, with the launch of the 'Addison Partner Center' service, NBT has significantly lowered the entry barrier for partners by providing a self-offerwall integration feature that enables the entire process-from contract to SDK (Software Development Kit) installation-to be handled remotely.