11st Joins 'Accommodation Sale Festa'... Discounts on 60,000 Domestic Accommodation Products

Four Types of Coupons Issued Daily at 10 a.m.
Exclusive Discounts on Small and Medium-Sized Travel Agency Products

On August 19, SK Square’s subsidiary 11st announced that it will participate in the '2025 Korea Accommodation Sale Festa' and hold a discount event for a total of 60,000 domestic accommodation products from August 20 to October 30.

The Accommodation Sale Festa is a public-private partnership project organized by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization to boost domestic travel demand and revitalize the regional economy. 11st is participating in the form of a joint support initiative with small and medium-sized travel agencies, supporting their sales channels and offering discounts of up to 110,000 won.

During the event period, 11st will issue four types of coupons daily at 10 a.m. on a first-come, first-served basis: a 30,000 won discount coupon (for purchases over 70,000 won) and a 20,000 won discount coupon (for purchases between 20,000 and 70,000 won) for accommodation bookings in non-metropolitan areas excluding Seoul, Gyeonggi, and Incheon; and a 50,000 won discount coupon (for purchases over 70,000 won) and a 30,000 won discount coupon (for purchases between 30,000 and 70,000 won) for bookings in special disaster areas. Each coupon can be used once per person, and the accommodation period is from August 20 to October 30.

11st has also prepared additional discount benefits to help boost sales for small and medium-sized travel agencies. It will hold special promotions with eight agencies, including Trip Eleven, Onda, and Paper Airplane Tour, offering a 10,000 won discount coupon (for purchases over 200,000 won), a 5,000 won discount coupon (for purchases over 50,000 won), and a 5% additional card discount (up to 50,000 won), which can be used together with the 'Accommodation Sale Festa' coupons. By stacking these coupons, customers can receive discounts of up to 110,000 won when purchasing accommodation products from small and medium-sized travel agencies.

11st will also showcase a variety of domestic accommodation products through its live commerce platform 'Live11', as well as shopping sections such as Time Deal and Focus. The company plans to offer special broadcast-only prices with various purchase benefits for 'Jeju Shinhwa World', the largest integrated resort in Jeju, through the 'Jeju Shinhwa World Live Broadcast', and provide special deals on popular hotel and resort vouchers including 'Hanwha Hotels & Resorts', 'Kumho Resort', 'Legoland Korea Resort', and 'Phoenix Park'.

Additionally, 11st will make it easier for customers to browse and purchase 'Accommodation Sale Festa' products by attaching dedicated flags to event items and supporting a search filter feature to view only the relevant products.

Ko Kwangil, Head of Sales Group, said, "We hope this event will invigorate the domestic travel and tourism industry, including small and medium-sized travel agencies, and provide customers with an opportunity to enjoy an autumn trip without financial burden. You will be able to discover a wide range of domestic travel products covering major attractions and tourist sites across the country with generous benefits."