Donating Products Worth 2.83 Billion KRW
Through the "Cherish Your Body, Cherish Others" Campaign
Photo left: Lee Eunyoung, Director of Atomy Global Branding Education Headquarters; right: Bae Sojin, Manager of Communication Department at G Foundation / Atomy
Atomy has launched a large-scale donation initiative to support women from vulnerable groups.
On August 18, Atomy announced that it had donated a total of approximately 977,000 packs of "Atomy Soonhan Day Sanitary Pads" to the international relief and development NGO G Foundation through the "Cherish Your Body, Cherish Others" campaign held at its headquarters in Gongju on August 12.
This campaign was conducted using a 1+1 model, in which for every pack of sanitary pads purchased by a customer, an additional pack of the same product was donated.
During the three-week event held from June 10 to June 30, a total of 67,500 packs (including long pantyliners, medium, large, and overnight sizes) were sold and donated, amounting to approximately 2.83 billion KRW.
The donated products will be distributed sequentially as a six-month supply to around 5,400 female adolescents and women from vulnerable groups nationwide, starting in September.
A representative from G Foundation stated, "This donation has enabled women from vulnerable groups to receive stable support for sanitary pads," adding, "We will continue to seek sustainable support measures in partnership with Atomy."
An Atomy representative commented, "The small acts of sharing with our members have become a great force," and added, "We will continue to engage in a variety of social contribution activities in the future."
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