MyRealTrip Surpasses 200 Billion Won in Monthly GMV...Aiming for 3 Trillion Won Annually

MyRealTrip announced on the 18th that its monthly gross merchandise volume (GMV) reached 217.1 billion won last month, setting a new all-time high.

According to MyRealTrip, the monthly GMV surpassed 200 billion won for the first time last month after reaching 100 billion won in 2023. The cumulative GMV from January to July this year was 1.3 trillion won, a 42% increase compared to the same period last year. The company is likely to surpass 2.6 trillion won by the end of the year.

MyRealTrip announced on the 18th that its monthly Gross Merchandise Volume (GMV) reached 217.1 billion won last month, setting a new all-time high. MyRealTrip

The main drivers of this growth were improvements in user convenience, including AI-based personalized itinerary recommendations, streamlining of the booking process, and automation of customer responses.

MyRealTrip plans to strengthen its global competitiveness in the second half of the year by enhancing personalized services and launching brand campaigns, with the goal of reaching an annual GMV in the 3 trillion won range.

Lee Donggeon, CEO of MyRealTrip, stated, "Achieving the highest GMV ever is proof that our strategy of connecting customers and partners has been validated in the market," and added, "We will continue to drive technological and service innovation to provide better travel experiences and value."