Musinsa to Hold "Beauty Festa" in Seongsu-dong in the Second Half of the Year

Three-Day Event Starting on the 29th
Early Bird Tickets Available from 11 a.m. on the 22nd

Musinsa announced on the 18th that it will hold a large-scale offline event, "Musinsa Beauty Festa IN Seongsu," for three days starting from the 29th in Seongsu-dong, Seoul.

This festa will be held under the concept of "The Joy of Discovery." Musinsa Beauty plans to showcase 40 rising brands that are currently attracting attention.

The main pop-up store will feature brand booths where visitors can experience Musinsa Beauty exclusive products. There will be customer engagement content such as personal color analysis and a gua sha class, as well as experiential events like photo zones and beauty ID card decorating. An on-site event will also be held: visitors who collect stamps from all five booths inside the pop-up store can receive a "Next Beauty Box" worth 480,000 won, filled with random products from participating brands.

During the festa, Musinsa plans to transform Seongsu-dong into a beauty-specialized space. In addition to the main pop-up store, a "Friends Pop-up" open to everyone will be held at locations such as "Musinsa Beauty Space1." Furthermore, Musinsa has partnered with 19 major beauty brand stores and food and beverage (F&B) venues in Seongsu-dong to offer coupons and product trial opportunities. On the weekend, a "Beauty Lucky Draw" event will be held for visitors to Seongsu-dong.

Tickets to participate in the Musinsa Beauty Festa pop-up store will be sold exclusively through the Musinsa app and website. The regular price is 28,000 won. Early bird tickets, offering a 30% discount off the regular price, will be available starting at 11 a.m. on the 22nd, and general tickets can be purchased from 11 a.m. on the 25th.

A Musinsa Beauty representative stated, "As the beauty consumption trend that values experience continues to grow, we have further strengthened experiential content based on personalization for this festa," adding, "We plan to expand the connection between brands and customers through unique products and content that can only be found at Musinsa Beauty."