Delivery Options Integrated Under "Barodochak"
Same-Day Delivery Guaranteed for Orders Placed by 1 p.m.
Differentiating Delivery with Premium Product Categories
On August 18, CJ OnStyle announced that it is completely overhauling its existing fast delivery service under a new brand called "Barodochak" (Direct Arrival), and will extend the order cut-off time for same-day delivery products from 10:30 a.m. to 1:00 p.m. The company plans to launch this service in the Seoul metropolitan area first, with plans to expand it to major cities nationwide in the future.
"Barodochak" is CJ OnStyle's exclusive delivery brand that integrates several previous delivery options-such as "Today Arrival," "Dawn Arrival," "Tomorrow Arrival," and "Weekend Arrival"-into a single service. The logo, featuring a lightning motif, visually conveys speed and reliability, and will be used consistently across all channels including mobile, TV, and e-commerce. On the main screen of the app, a dedicated "Barodochak" section will be placed at the top, allowing customers to easily identify products eligible for fast delivery.
This expansion is a strategy to meet growing customer demand for fast delivery and to elevate the delivery experience as a core brand asset. In the first half of this year, CJ OnStyle expanded its fast delivery infrastructure from the Seoul metropolitan area to nationwide, and began operating a seven-day-a-week delivery system in earnest, which increased the next-day delivery rate for products to 71%.
CJ OnStyle aims to differentiate itself with a unique logistics portfolio that enables same-day delivery even for high-involvement premium product categories such as fashion, beauty, and home appliances. For products labeled "Barodochak," customers can receive items-including cashmere coats priced in the 2 million won range, beauty devices in the 1 million won range, robot vacuum cleaners, and premium tableware-by the next day at the latest.
To celebrate the launch of Barodochak, CJ OnStyle will hold a large-scale customer event from August 18 to August 24. Customers who purchase Barodochak-labeled products twice and spend over 200,000 won during the event period will receive 20,000 won in rewards points, and those who participate in the initial consonant quiz will also receive shopping support funds.
A CJ OnStyle representative stated, "We aim to transform fast delivery from a simple speed competition into a differentiated commerce experience that encompasses even premium products," adding, "We will establish a new shopping standard unique to CJ OnStyle, where content, products, and fast delivery are organically connected, and we will continue to strengthen our unrivaled logistics competitiveness."
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