Gyeonggi Tourism Organization Draws Attention with Diverse AI-Driven Marketing Initiatives

The Gyeonggi Tourism Organization is showcasing a variety of marketing initiatives utilizing artificial intelligence (AI).

First, the organization has launched a YouTube Shorts series featuring its AI-created character 'DalG', which has received positive feedback. The recently released 'DalG' Shorts series includes two episodes: a rap version and a busking version.

In the busking version, 'DalG' introduces a summer festival taking place over two days, August 15 and 16, at Turtle Island in Siheung, with a sweet voice. The video cleverly highlights romantic summer night attractions such as a drone show featuring 1,500 drones and an LED Tron dance performance.

This series is planned to include a total of eight episodes, with new videos released every two weeks on the Gyeonggi Tourism Organization's official YouTube channel, 'Gyeonggi Tourism'.

Gyeonggi Tourism Organization's AI Squirrel 'DalG'

In addition to the 'DalG' series, the Gyeonggi Tourism Organization is presenting various other AI-powered content.

The 'GyeonggiGO' series (on the Gyeonggi Tourism YouTube channel), which features travel itineraries recommended by the tourism platform's chatbot AI, is a representative example. Season 1 was released in the first half of the year, and five additional episodes for Season 2 will be released at the end of the year. Furthermore, employees from the PR and marketing team are directly utilizing AI to produce promotional videos and soundtracks for SNS channels, actively incorporating AI technology into tourism promotion.

A representative from the PR and marketing team at the Gyeonggi Tourism Organization stated, "We planned the series to showcase the diverse charms of Gyeonggi Province through AI characters and content in line with the latest technology trends," adding, "We will continue to actively utilize AI and other innovative technologies to compellingly introduce the joys of traveling in Gyeonggi Province."