Daks Reinvents the "Mom Bag" Image with Launch of Elegant "Claback" Line

Design Evolution Toward a More Feminine and Sophisticated Look
New Lines Featuring Diverse Materials to Be Released Sequentially

LF announced on August 13 that its Daks Accessories division has launched the "Claback" line, a new strategic product for the fall season, as part of efforts to strengthen its competitiveness in product design.

For the 2025 fall/winter (FW) season, Daks Accessories is unveiling a lineup of bags under the brand slogan "Timeless Value Seen from a New Perspective." These bags are designed to maintain elegance and value over time. Starting this season, the brand plans to evolve its designs to be more feminine and sophisticated, aiming to broaden its appeal to female consumers who appreciate classic refinement and stylish sensibility.

The Claback is the first key model to emerge from this strategy. It features a three-dimensional silhouette with elegant curves, complemented by meticulously crafted metal accents. A distinctive "D"-shaped metal ornament, inspired by vintage luxury jewelry, serves as a focal point. The signature Daks house check pattern is embossed for added sophistication.

The bag uses soft, embossed cowhide leather, making it suitable as an everyday accessory. User convenience is thoughtfully considered with features such as a magnetic closure, a detachable strap, practical interior pockets, and a lightweight design for enhanced comfort. The line includes shoulder bags and tote bags in various sizes, and is available in a range of autumn-appropriate colors such as red and maroon brown, in addition to the classic black.

An LF Daks Accessories representative stated, "The Claback is a strategic fall product that combines the refined heritage Daks pursues with sophisticated sensibility and practicality. We will continue to introduce differentiated products that meet evolving customer tastes and expectations, thereby strengthening trust with existing customers and expanding our reach to new customer segments."

Following the launch of the Claback, Daks Accessories plans to sequentially introduce a premium bag lineup that blends style and functionality, including the "Burcluna Bag" made from suede goat leather, a trending material for fall, in September. For the 2025 FW season, the brand will actively utilize new materials with soft textures such as washable embossed leather, sponge embossing, and suede, and will reinforce its unique brand sensibility through designs inspired by British vintage art and classic jewelry.