Strengthening Busan's Art Toy Hub
Pop Mart Korea Opens Second Store in Busan's Shinsegae Centum City
"Labubu"-Themed Promotions and Interactive Events to Attract Local and Tourist Customers
Pop Mart Korea announced on August 13 that it will open its Shinsegae Centum City store, which will be its 10th location in Korea and its second in Busan.
Shinsegae Department Store Centum City is the largest shopping destination in the region, located in the heart of Busan's main commercial district, and is a landmark frequently visited by tourists. Pop Mart Korea expects this new store to establish itself as a flagship location representing the local market.
To celebrate the opening of the Shinsegae Centum City store, Pop Mart Korea will hold the "SUMMER DIVE INTO POP MART" promotion, featuring Pop Mart's popular character "Labubu" as the main attraction, along with a variety of other Pop Mart characters for customers to enjoy.
The event will be conducted by completing three different missions to collect raffle tickets, and customers who accomplish each mission will receive small prizes.
The first mission involves taking a certified photo at the Labubu Diving Photo Zone and posting it on one's personal Instagram account with the required hashtags; those who complete this will receive a raffle ticket and a Labubu yoga sticker. The second mission is for customers who add the Pop Mart Korea Kakao Friends channel, with new products or coffee vouchers from Pop Mart awarded to winners selected through a drawing. The third mission requires customers to purchase products totaling over 50,000 KRW. Customers can use the raffle tickets obtained from each mission to participate in the prize draw.
A Pop Mart Korea representative stated, "Since Shinsegae Centum City is a highly popular area among both shoppers and tourists, we expect the opening of this store to greatly contribute to expanding our brand's presence and attracting new customers. By focusing on Labubu, which is currently receiving the most attention, we aim to promote Pop Mart's diverse IPs and create a highly satisfying store experience through interactive events that allow customers to participate directly."
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