Chuseok Gift Set Pre-Order for 44 Days
First, Second, and Third Rounds... More Benefits for Early Purchases
Gift Certificates and Discounts for Purchases Over a Certain Amount
Lotte Mart and Lotte Super announced on August 11 that they will be holding pre-order sales for Chuseok gift sets for 44 days, from August 14 to September 26.
The earlier customers make their pre-orders, the greater the benefits they receive. During the first pre-order period (August 14 to September 12), customers who purchase a certain amount or more with an event card will receive up to 1.5 million won in Lotte gift certificates or an instant discount of the same value.
During the second period (September 13 to 19), the maximum benefit is 1 million won, and during the third period, up to 500,000 won. In addition, Lotte Mart is offering a variety of benefits to reduce the actual burden of purchase, including up to 30% off selected items, exclusive special prices for L.POINT members, free gifts, and free nationwide delivery for purchases over 30,000 won.
As the pre-order benefits have increased, the number of customers using this service has grown every year. As of Chuseok 2023, pre-orders accounted for approximately 55% of total gift set sales, and last year this figure surpassed 60%, indicating a shift in how customers purchase holiday gifts. This year, with the holiday period lasting up to ten days, demand for pre-orders is expected to rise further as more customers plan trips or move up their holiday schedules.
Lotte Mart has prepared a total of about 800 gift set varieties, ranging from practical options to premium selections and differentiated products that reflect individual preferences. The selection has been expanded to meet rational consumption trends and diverse customer needs, allowing customers to choose according to use and budget.
For fruit gift sets, Lotte Mart has strengthened mixed assortments to help offset higher market prices caused by heatwaves and abnormal weather, thereby reducing the burden on customers. Popular mixed sets such as "Chungju Apple & Cheonan Pear" and "Prime Apple & Pear" are offered to L.POINT members at a 10,000 won discount, priced at 69,900 won and 65,900 won respectively. Value-for-money options to help ease cost pressures include "Cleanly Washed GAP Apples" and "Naju Cheongmirae Pear," each available to L.POINT members at 39,900 won, as well as "Sangju Dried Persimmon (Bok)" and "Zespri Green Kiwi," both offered in the 20,000 won range.
To further differentiate its offerings, Lotte Mart has introduced new gift sets that combine domestic and imported fruits, expanding customer choices. A representative product is the "Hangadeuk Jeongseongdamun Mixed Fruit 11," which includes 11 types of fruit such as apples, pears, dragon fruit, and apple mango, priced at 69,900 won. Other high-quality sets include "Naju Choi Jonggi Farmer's Greenhouse Pear" and "AI Yeongju Sobaeksan Apple," which utilize greenhouse cultivation and AI selection technology.
The meat gift sets are designed to satisfy a wide range of tastes. For practical options, the "Hanwoo Practical Meat Set" and "Affordable Hanwoo Rib Set" are available to L.POINT members at a 30,000 won discount, each priced at 99,000 won, with one additional set provided for every ten purchased. For Australian Wagyu, only award-winning brands are selected for the "Wagome Wagyu Practical Set No. 1 and No. 2," offered to L.POINT members at 99,000 won and 79,000 won respectively.
Premium options include about ten varieties of the "Marble Nine" gift set, made with Hanwoo beef of the highest 1++(9) grade. Differentiated products include the "Naya, Wagyu Yakiniku Set (MBS8+ grade)" developed in collaboration with chef Kang Rok, as well as the "Aged Hanwoo Cow Gift Set" and the "Mikyungsan Hanwoo Cow Gift Set," all of which are offered at a discount to L.POINT members.
The seafood gift sets feature both traditional assortments such as abalone, yellow corvina, and hairtail, as well as products designed for convenience. The "Easy Grilled Fish Gift Set," which includes boneless mackerel, Spanish mackerel, pre-cooked abalone, and scallops, is available to L.POINT members for 99,000 won. The "Domestic Large Octopus Set," made only with whole octopus weighing over 3kg, is offered to L.POINT members at a 30% discount for 78,400 won. The "Ochelin Fish Gift Set," featuring fish caught off the coast of Yeosu, is available to L.POINT members at 134,000 won. For value-conscious shoppers, the "Dongwon Yangban Perilla Oil Seaweed Set" and "CJ Bibigo Native Seaweed Set No. 5" are each sold for 9,900 won, with one free set for every ten purchased.
In response to rising restaurant prices and increased demand for home-cooked meals, Lotte Mart has strengthened its lineup of ready-to-eat and processed food gift sets. In particular, the range of value-for-money fish cake gift sets under 50,000 won has been expanded, with the "Samjin Fish Cake 1953 Set No. 1" and "Samjin Fish Cake 1953 Set No. 2" available for 31,500 won and 40,500 won respectively when purchased with an event card.
The alcoholic beverage gift sets range from limited-edition whiskies to traditional liquors from various countries. The "Balvenie 14-Year Caribbean Cask," which comes with a decanter and on-the-rocks glasses, is priced at 149,800 won, while the "Balvenie 16-Year French Oak," which includes a premium whisky bag, is offered at 298,000 won. The "Royal Salute 21-Year Polo Rio de Janeiro" is available for 279,800 won. The "Aki Junmai Daiginjo Glass Package," produced in collaboration with the Kikunotsukasa Brewery and personally selected by Choo Sung-hoon, is priced at 85,000 won, and the premium baijiu "Cheonjiram," aged for over 15 years, is available for 139,000 won. Lotte Mart has also prepared a lineup of ultra-premium whiskies, including the "Glen Grant 65-Year" (with only 151 bottles released worldwide), the "Balvenie 40-Year," and the "Macallan Horizon."
Kang Hyewon, Head of Marketing for Lotte Mart and Lotte Super, said, "As more customers prepare holiday gifts in advance each year, pre-ordering has become the standard way to shop for the holidays. We hope that our wide selection of products, ranging from practical to premium, will help customers share their heartfelt sentiments along with generous benefits."
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