"Cheongsong Apple" Ranked No. 1 Agricultural Product by Tourists Nationwide

Cheongsong Apple Ranks First Nationwide in Agricultural Products
Recognized as a Top Brand Asset Representing the Region

Cheongsong County in North Gyeongsang Province (Governor Yoon Kyunghee) announced that, according to the "2025 Traveler and Local Resident Domestic Travel Destination Evaluation and Recommendation Survey" released by research agency Consumer Insight on August 6, Cheongsong County ranked first nationwide in the agricultural products category.

Cheongsong Apple.

According to the detailed results, Cheongsong Apple received the highest recommendation rate at 57.7%, followed by Seongju Melon (52.2%), Yeongdong Grape (48.7%), Nonsan Strawberry (47.4%), and Sancheong Dried Persimmon (46.3%).

Provided by Consumer Insight.

This large-scale survey was conducted with 48,790 consumers nationwide. Cheongsong Apple is recognized not just as an agricultural product, but as a powerful brand asset that embodies the region's identity and story.

Cheongsong County analyzes that the high consumer response is the result of joint efforts between the public and private sectors, including operating experiential festivals utilizing apples, establishing advanced distribution systems, and developing the nation's highest-level cultivation technology.

In fact, Cheongsong County has been recognized for having the highest brand value in the country by winning the "Korea Representative Brand" award in the apple category for 13 consecutive years as of this year.

Additionally, Cheongsong County has established the "Golden Apple Research Complex" and is focusing on research activities such as early harvesting technology studies and data collection for future orchards to produce high-quality apples. Furthermore, the county is implementing differentiated policies in distribution and marketing compared to other local governments, including tasting and promotional events at large supermarkets in major cities, support for direct transaction delivery fees, and the introduction of an online auction system at agricultural product wholesale markets.

Governor Yoon Kyunghee stated, "This survey result is thanks to everyone who has visited Cheongsong and shown love for Cheongsong Apple," adding, "We will continue to uphold the reputation of 'Cheongsong Apple' as the best in Korea through quality management and cultivation innovation, and further enhance the brand value of Cheongsong County."