Netmarble Launches Outdoor Ads for "The Seven Deadly Sins: Origin" in Tokyo, Japan

Targeting Key Commercial Districts in Tokyo
Strategy to Boost Brand Awareness

Netmarble announced on August 7 that it is running large-scale outdoor advertisements for its new open-world action RPG, "The Seven Deadly Sins: Origin," in the Shibuya and Shinjuku areas of Tokyo, Japan.

Large outdoor advertisement for "The Seven Deadly Sins: Origin" in the Shinjuku area of Tokyo, Japan. Photo by Netmarble

Fifteen-second video ads announcing the game's pre-registration can be seen on large digital billboards, including "Hit Vision" on Shibuya Center Street and "Cross Shinjuku Vision" in Kabukicho, Shinjuku. The billboards measure approximately 18.9×8.1 meters (Shinjuku) and 20.3×2.8 meters (Shibuya).

The video features the main characters from the original series, Meliodas and Tristan, riding mounts and flying through the sky. By utilizing anamorphic techniques, the ad creates a three-dimensional and dynamic effect, making the characters appear to leap out of the screen. In particular, scenes where the characters seem to make eye contact with viewers maximize immersion.

"The Seven Deadly Sins: Origin" is based on the intellectual property (IP) of the anime "The Seven Deadly Sins," which has recorded cumulative global sales of over 55 million copies. The game is scheduled for simultaneous release on console, PC, and mobile platforms within this year. A pre-registration event is currently underway on the official brand website, and users can participate by entering their mobile phone numbers.

Netmarble also plans to unveil a new video ahead of the official launch at the "Opening Night Live" showcase for Gamescom 2025, which will be held in Cologne, Germany, on August 20.