The Long-Awaited Landmark Complex in Gimpo's Pungmu Station District Set to Reshape the Market

- The Decline in Transactions Is Only Temporary... Market Statistics Remain Positive
- Short-Term Wait-and-See Attitude Will Ultimately Drive Demand Toward Landmark Locations

After the June 27 policy measures, transaction volumes have slowed and the market has entered a period of pause. However, industry consensus holds that this is only a temporary phenomenon, and that real demand from end-users seeking to purchase homes remains strong. In fact, this short-term wait-and-see attitude is encouraging buyers to focus solely on "prime complexes" with clear locational and future value, accelerating a trend of sorting the wheat from the chaff. In particular, new supply in key locations with abundant pent-up demand, such as the Pungmu Station District in Gimpo, is expected to revitalize the pre-sale market in the second half of the year.

◆ Home Price Increase Expectations Reach Highest Level Since 2021 Boom

According to Real Estate R114's "2025 Second Half Housing Market Outlook," which coincided with the June 27 policy announcement, 49% of surveyed buyers expect home sale prices to rise. This is the highest percentage in four years since the peak real estate boom of 2021, and provides a clear example that expectations for price increases in the second half of the year are rising.

This outlook aligns with the Bank of Korea's "June Consumer Sentiment Survey." According to the survey, the Housing Price Outlook Consumer Sentiment Index (CSI) rose by 9 points from the previous month to 120, marking the highest level in three years and eight months since October 2021 (125). When the index exceeds 100, it indicates that more consumers expect home prices to rise.

In fact, the rate of increase in apartment prices is also accelerating. According to the Korea Real Estate Board, the metropolitan area apartment sales price index turned upward with a 0.2% increase in March this year, and the rate of increase has continued to grow: 0.06% in April, 0.12% in May, and 0.50% in June.

A real estate expert stated, "Although the government's regulatory measures have caused a temporary slowdown in the real estate market, market sentiment still predicts a rise in home prices in the second half of the year. In particular, there is strong interest in new pre-sales considered prime within each region, and demand is expected to remain robust for complexes with potential for future premiums."

◆ "The Pre-sale Gimpo Residents Have Been Waiting For": Pungmu Station District Launches Full-Scale Pre-sales

One of the most prominent areas attracting the attention of increasingly selective end-users is the Pungmu Station District in Gimpo, Gyeonggi Province. The Pungmu Station District stands out because it offers a harmonious blend of transportation, residential, commercial, educational, and green spaces, and its proximity to Seoul positions it as the new center of Gimpo. As a result, the current early stage of development is seen as a unique opportunity to fully benefit from future value appreciation, drawing out previously latent demand.

Development Map of the Area Around Pungmu Station District

The first pre-sale will be offered by Hoban Construction in September this year, supplying units in Block B5 of the Pungmu Station District Urban Development Project. Comprising only rare and highly valued medium-to-large units with exclusive areas of 84, 112, and 186 square meters, a total of 956 households will be supplied. Notably, three blocks within the Pungmu Station District will be supplied under the "Hoban Summit" brand, which is expected to create a branded town of more than 2,600 households in the future.

The three blocks supplied by Hoban Construction will be located in the most advantageous sites within the Pungmu Station District Urban Development Project. Residents will enjoy an ultra-prime location, with Pungmu Station on the Gimpo Gold Line accessible within a five-minute walk. Accessibility to Seoul is excellent via Gimpo-daero, Gimpo Hangang-ro (Olympic-daero), and National Route 48.

In addition, new elementary and middle schools are planned next to the complex, providing an excellent educational environment, and residents will have convenient access to private academies located near Pungmu Station and Sau Station. Surrounding amenities such as Emart Traders, Homeplus, No Brand, and CGV are well established, and the "medisegwon" premium is highly anticipated, as the Inha University Gimpo Medical Campus, the first university hospital in Gimpo, is located right next door. Residents will also benefit from a pleasant living environment, with Seonsu Park, the Gyeyangcheon riverside park and walking trails, and the Gimpo Sports Complex all nearby.

The government's tightening of lending regulations is another reason why attention is focused on the Pungmu Station District. As the area is subject to the pre-sale price ceiling system, buyers can secure homes at more reasonable prices compared to surrounding market rates, increasing demand. According to Real Estate R114, complexes subject to the pre-sale price ceiling system recorded an average subscription competition ratio of 26.1 to 1 in the first half of this year, more than six times higher than the ratio for non-regulated complexes (4 to 1).

An official at P Certified Real Estate Agency near the Pungmu Station District Urban Development Project said, "Major planned development projects in Gimpo are now concentrated around the Pungmu Station District, located between Hangang New Town and Gochon, making this area the new center of Gimpo. In particular, since the Pungmu Station District is still at the initial stage of development, there is a thick layer of pent-up demand seeking to secure landmark properties before regional values rise and to capture future premiums."