On August 4, Simmons announced that it had recruited Kim Minsoo, former Country Manager of Louis Vuitton Korea.
During his eight years at Louis Vuitton Korea, Kim served sequentially as Vice President and Country Manager. He is recognized as a field-oriented luxury brand expert who more than doubled the company’s sales from 784.6 billion won in 2019 to 1.7484 trillion won in just five years.
Previously, he also gained practical experience as Head of Sales at Chanel Korea and in human resources at W Hotel Seoul and SK Walkerhill Hotel.
The company stated, "This is an initiative to make a full-fledged entry into the luxury market, going beyond the living industry."
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