Agreement Signed with Bricks Investment
Developing the Most Luxurious Senior Residence in Hannam, Seoul
Joint Marketing and Customized Financial Services to Be Provided
On August 1, Shinhan Bank signed a "High-End Senior Residence Financial Services Business Agreement" with Bricks Investment at the Shinhan Bank headquarters in Jung-gu, Seoul.
This agreement was established to respond to the diverse financial needs of senior customers as Korea enters an aging society, and to provide specialized financial solutions to residents of premium residences. Bricks Investment is currently developing "Soyohanam," a luxury senior residence in Hannam, Seoul.
The two companies plan to cooperate on brand partnership and joint promotions, joint marketing for residents, provision of customized financial services, comprehensive tax and real estate consulting for high-net-worth clients, and the provision of lifestyle-support financial services such as management fee payment cards. Through this partnership, Shinhan Bank will offer comprehensive financial consulting based on private banking to residents of "Soyohanam" and support financial convenience closely related to daily life.
A Shinhan Bank representative stated, "Financial support linked to premium senior residences is a new approach to enhancing the quality of life for our customers," and added, "We will provide a differentiated customer experience through financial services optimized for the lifestyles of senior customers."
On the 1st, at the Shinhan Bank headquarters in Jung-gu, Seoul, Brix Investment and Shinhan Bank signed a business agreement for high-end senior residence financial services. Kang Daeo, head of Shinhan Bank Asset Management Solutions Group (right), and Hong Jihyup, CEO of Brix Investment, are taking a commemorative photo. Shinhan Bank
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