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Gwangju Shinsegae Launches Value-Packed 'Kids Membership'

Parents with Elementary School-Aged Children or Younger
Discount Coupons and Other Benefits Available

Gwangju Shinsegae Co., Ltd. (CEO Lee Donghoon) has launched a practical and value-packed 'Kids Membership' that offers experiences for children and various benefits for parents.


According to Gwangju Shinsegae on August 1, the Kids Membership is available exclusively to Shinsegae Point members and is targeted at parents with children in elementary school or younger. The program will be operated until December.

Gwangju Shinsegae Launches Value-Packed 'Kids Membership' Kids Membership image. Provided by Gwangju Shinsegae

There is no membership fee. Registration can be completed at the customer service event zone on the first basement level of the main building, after verifying ID and family relationship documents.


The Gwangju Shinsegae Kids Membership is designed to provide enjoyable experiences for children and their parents, offering three main benefits.


The first benefit is the accumulation of kids mileage. During the mileage accumulation period, members who purchase children's brands on the 6th floor of the main building and visit the customer service event zone with their same-day receipt can accumulate kids mileage, which is returned as Shinbaek Rewards based on the total purchase amount. The mileage accumulation period is from August 1 to October 31, a total of three months, and the reward redemption period is from November 1 to November 30.


After joining Shinbaek Members and using a Shinsegae-affiliated card under the member's name (Citi, Samsung, Shinhan, Hana, or BC Baro) to make cumulative purchases of 500,000, 1,000,000, 1,500,000, 2,000,000, 3,000,000, or 5,000,000 KRW or more at the store, members will receive Shinbaek Rewards of 35,000, 70,000, 105,000, 140,000, 210,000, or 350,000 points respectively. The validity period for the issued Shinbaek Rewards is three months from the date of receipt.


The second benefit is the provision of monthly coupons usable at Gwangju Shinsegae. These include not only children's brands but also Young Fashion, Play Spot (New Building), a 10,000 KRW discount coupon for cosmetics, a 5,000 KRW discount coupon for F&B and Food Market, and a beverage voucher for one drink at Members Bar. The coupons are provided immediately upon registration in the first month, and from the following month, they can be checked in the application at the beginning of each month.


The final benefit is a variety of external partnership offers for enjoyable experiences with children. These include a 10% discount on lessons at Swimming Kids (Hwajeong, Unnam, Sochon branches), a 50% discount on prenatal, postnatal, and kids growth therapy at Therapy Sobe (Sangmu branch), a 50% discount on the registration fee and an additional 10% discount on lesson fees at Extreme Soccer (Yongbong, Hyocheon), an additional 10% discount coupon at Joyful (Maegok), a one-time prenatal or postnatal yoga trial at Tan Yoga (Suwan), a 100,000 KRW discount on Promom Kinder membership, and one hour of free trial, among others.


The free trial is available for children aged 3 to 8. Benefit vouchers can be checked in the coupon box within the Shinsegae application.


Additionally, for Kids Membership members, the respective brands on the 6th floor of the main building will run promotional events such as complimentary gifts and discount promotions based on purchase amounts, aiming to attract more customers.


Kim Kyunghoon, head of the Sales Planning Team at Gwangju Shinsegae, stated, "Given that many of our department store customers are families, we launched the Kids Membership to offer benefits that satisfy both children and parents. We hope that through the membership benefits, children will have opportunities to enjoy a variety of experiences."


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