Sausage Stir-Fried with Vegetables Becomes a Snack... Binggrae Launches "Vienna Yachae Time"

Turning a Beloved Side Dish into a Snack
Inspired by "Sausage Stir-Fried with Vegetables"
Perfect Match with Ketchup Dipping Sauce

Binggrae announced on July 31 that it will launch "Vienna Yachae Time," a new product that combines "Sausage Stir-Fried with Vegetables" and Binggrae's signature snack "Yachae Time."

Binggrae 'Vienna Vegetable Time'
Photo by Binggrae

"Vienna Yachae Time" is a new snack in which the flavors of "Sausage Stir-Fried with Vegetables" are combined with Yachae Time's unique ketchup dipping sauce. Binggrae stated, "We wanted to offer consumers a new experience by making it easy to enjoy delicious dishes in a snack form," and explained, "We took inspiration for the new product from 'Sausage Stir-Fried with Vegetables,' a popular side dish enjoyed by people of all ages and known for its excellent pairing of vegetables and ketchup, which are also symbols of 'Yachae Time.'"

"Yachae Time" was first launched in 1991 as Korea's first "dip snack" brand, featuring the concept of dipping vegetable snacks in ketchup. Binggrae plans to gradually expand its brand lineup with the launch of the new "Vienna Yachae Time," a new product in its long-standing "Yachae Time" snack brand.

A Binggrae representative said, "This new product was inspired by the popular side dish 'Sausage Stir-Fried with Vegetables,'" and added, "We expect it will be loved not only by existing Yachae Time fans, but also by consumers looking for a new and fresh snack concept."