108 Types of Kedeheon Merchandise Released on Netflix Shop
Fans Worldwide Enthusiastic Over Official Goods
Abby Saja Abs T-shirt and Mira Polar Bear Sweatshirt Gain Popularity
Some Consumers Voice Concerns Over High Prices
Kedeheon Craze Brings Greater Promotional Effect for Seoul Than the Olympics
The Netflix animation "K-pop Demon Hunters" (Kedeheon) is enjoying global popularity, and its official merchandise is also receiving an enthusiastic response.
Goods featuring the abs of Abby, a character from the Netflix animation K-pop Demon Hunters, have been released. Netflix, Netflix Shop
As of July 31, 108 types of Kedeheon merchandise are being sold on the official Netflix merchandise website, Netflix Shop.
With Kedeheon gaining immense popularity worldwide, the variety of related merchandise has also increased significantly. A wide range of products, including T-shirts, pants, phone cases, glass cups, eco bags, and stickers featuring images of the popular girl group Huntrix, the boy group Sajaboys, and characters like the demon hunter Duffy Tiger from Kedeheon, have been released and are attracting fans' attention.
In particular, the abs T-shirt featuring Abby, the muscular member of Sajaboys, is especially popular. This T-shirt, which replicates Abby’s abs, reminds fans of the scene where Huntrix members were mesmerized by Abby’s abs during their first meeting. A sweatshirt recreating the pajamas worn by Huntrix member Mira is also drawing attention, featuring a large print of a polar bear with thick eyebrows and a blank expression.
Foreign fans are also showing great interest in Kedeheon merchandise. One international fan shared a photo of the abs T-shirt, saying, "I'm crying. I can't believe this is official merchandise."
However, some consumers are commenting that the merchandise is expensive. The Abby Saja abs T-shirt is priced at 63,000 won, the Huntrix logo necklace is 110,000 won, and Mira’s polar bear sweatshirt is 87,000 won. The most expensive item is the Duffy Tiger earrings, which cost over 120,000 won.
Kedeheon, Phenomenal Popularity..."Greater Promotional Effect for Seoul Than the Olympics"
Kedeheon is a Netflix original animation based on K-pop. It depicts a dual world where members of a popular K-pop girl group are also demon hunters outside the stage. As of its sixth week since release, Netflix announced on July 30 that Kedeheon had "officially become the most-watched Netflix original animation of all time."
The Kedeheon original soundtrack (OST) is also making waves, entering the US Billboard main singles chart "Hot 100" for three consecutive weeks. According to the latest chart released by Billboard on July 29 (local time), "Golden," performed by Huntrix, ranked second on the main singles chart, the "Hot 100."
As the Kedeheon craze continues, there is analysis suggesting that it has created a greater promotional effect for Seoul than even hosting the Olympics. On July 30, Kim Byungmin, Deputy Mayor for Political Affairs of Seoul, said on YTN Radio's "Issue & People," "It may sound exaggerated, but I've heard that Kedeheon is promoting Seoul and South Korea even more than the Olympics," adding, "It’s not just about famous singers and actors from Korea being popular, but about connecting people to fall deeply in love with Korea, Seoul, and the culture of Seoul."
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