Kwangdong Pharmaceutical Selected as Preferred Negotiation Partner for Jeju Samdasoo Sales Agency

Total Contract Period: Four Years

Kwangdong Pharmaceutical announced on July 30 that it has been selected as the preferred negotiation partner in the public bidding for "Jeju Samdasoo Sales Agency Outside Jeju Province" conducted by Jeju Special Self-Governing Province Development Corporation (Jeju Development Corporation).

This project aims to select a sales agency responsible for nationwide distribution, excluding Jeju Province, of Jeju Samdasoo and other major products produced by Jeju Development Corporation. The contract period is four years, from January 1, 2026 to December 31, 2029.

As the preferred negotiation partner, Kwangdong Pharmaceutical will supply and sell products from Jeju Development Corporation through both online and offline distribution channels nationwide, excluding Jeju Province. These channels include large discount stores, convenience stores, SSM (Super Supermarket), Hanaro Mart, online malls, and B2B platforms.

This marks the fourth partnership between Kwangdong Pharmaceutical and Jeju Development Corporation. Since 2012, Kwangdong Pharmaceutical has been responsible for the distribution of Jeju Samdasoo outside Jeju Province. After being selected as the sales agency in 2017 and 2021, the company has now secured the contract for a fourth consecutive time. It is credited with contributing to distribution stability and market expansion based on its nationwide distribution network and marketing organization. As of the first quarter of this year, Jeju Samdasoo holds a 40.7% share of the domestic bottled water market, maintaining its number one position.

The company plans to finalize the contract after detailed discussions with Jeju Development Corporation and officially begin operations in January next year.

A representative from Kwangdong Pharmaceutical stated, "We are able to continue our partnership with Jeju Development Corporation once again, thanks to our accumulated distribution experience, organizational capabilities, and deep understanding of the brand and market. We will do our best to further enhance the brand value of Jeju Samdasoo and improve consumer convenience and accessibility."