Krispy Kreme 'Pick & Dip' Donuts Surpass 400,000 Units Sold in Four Weeks

174% of Target Sales Achieved for Pick & Dip Half Dozen

Krispy Kreme Doughnuts, a donut franchise brand operated by Lotte GRS, announced on July 30 that its new menu item, the 'Pick & Dip' donuts, surpassed a cumulative sales volume of 400,000 units within four weeks of launch.

The Pick & Dip donuts, available in three varieties?Original Glazed Dip, Cinnamon Sugar Dip, and Cocoa Sugar Dip?are donuts designed to be dipped in sauces, a format not previously seen in existing donut brands. Instead of filling the donuts with cream, the company reimagined the concept by shaping the donuts like horseshoes, allowing customers to dip them directly into various dipping sauces. Within just two weeks of release, the new product exceeded 20% of its sales target, and as of July 27, the Pick & Dip Half Dozen, which consists solely of Pick & Dip donuts, sold 174% of its monthly target quantity.

Krispy Kreme Donut Pick and Dip Donut 3 Types. Lotte GRS

In particular, the Cinnamon Sugar Dip achieved 130% of its sales target, establishing itself as the most popular product. This donut pairs with an apple cinnamon dipping sauce, and the combination of soft donut topped with cinnamon sugar delivers a harmony of sweet donut flavor and the crunchy texture of sugar, which has been met with an enthusiastic response from consumers.

Collaborative advertising content for the Pick & Dip donuts, produced with popular YouTubers, has also recorded high view counts and contributed to the product's popularity. Content created with well-known YouTube channels such as Charles Enter, Bba Deonerseu (BDNS), Yeh Yeh, and Kadeojeongwon has achieved a combined total of over 4 million views. As a result, the new product's performance increased by 5% compared to the previous year.

A representative from Lotte GRS stated, "Pick & Dip donuts were developed to reflect the diverse preferences of consumers in a new donut format, and they have achieved results beyond expectations," adding, "We plan to continue expanding our connection with consumers through ongoing new product development and marketing activities."