The Baedal Teukgeup Activation Presentation Competition was organized to explore the future direction of Baedal Teukgeup through creative proposals from university students. All stakeholders of Baedal Teukgeup and participating students worked together to make the event possible.
The presentation featured about 20 students from five teams, all members of the Seoul-Gyeongin regional university advertising club union "Onad." Each team delivered enthusiastic presentations based on their own ideas.
The judging panel, composed of Gyeonggido Company CEO Lee Jaejun and staff members, pointed out that Baedal Teukgeup, as a latecomer in the delivery app market, lacks competitiveness in discount battles. Four teams that proposed empathetic communication strategies with the brand were awarded the Grand Prize. In addition, three teams that suggested various participatory programs and event ideas, and one team that presented diverse marketing strategies such as short-form videos and card news using characters, received the Excellence Prize.
Lee Jaejun, CEO of Gyeonggido Company, stated, "I hope you will come up with ways to widely promote Baedal Teukgeup, which is a great product, through your excellent ideas. Baedal Teukgeup will also work together so that your creativity and innovation can become a driving force."
Lee Hyewon, the team leader of one of the four Grand Prize-winning teams, shared, "While preparing for the presentation, our team spent a long time thinking to suggest diverse and practical solutions. Now that we have received the Grand Prize, we will continue to support Baedal Teukgeup from a consumer's perspective."
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