Lotte Mart Launches "Direct Price" Campaign, Weekly Special Deals on Groceries

Special Weekly Prices on Key Grocery Items Starting July 31
Up to 50% Off Popular Fresh Foods

Lotte Mart announced on July 30 that it will launch the "Direct Price" campaign starting July 31, offering essential grocery items at reasonable prices.

Through this campaign, Lotte Mart will select approximately 10 grocery items each week and apply special weekly prices.

During the first week of the campaign, which runs from July 31 to August 6, 12 types of family-friendly foods popular during the summer vacation season will be offered as "Direct Price" items. "Jujube Cherry Tomatoes (750g, pack, domestic)" will be available for 5,990 won, and "Zespri Gold Kiwi (6-10 pieces, pack, New Zealand)" for 7,990 won. "Highland Bananas (bunch, Philippines)", "Cheongyang Chili Peppers (150g*2 packs, domestic)", and "Cucumber-Flavored Chili Peppers (200g*2 packs, domestic)" will each be offered at 3,990 won.

Additionally, "Tongkeun Chicken for Braised Spicy Chicken (1,400g, chilled, domestic)" will be sold for 8,990 won. "Dongwon Cheongjeong Lamb Shoulder Rack and Neck (100g, chilled, Australia)" will be available for 3,490 won and 3,990 won, respectively. "Yorihada x Jiho Deulkkae Samgyetang and Fresh Ginseng Samgyetang (900g)" will be offered at 8,990 won, "Family Assorted Sushi (1 pack)" at 19,990 won, and "Hantong Gaaadeuk Chicken (1 pack, domestic)" at 9,990 won.

There will also be a special event offering up to 50% off on popular fresh foods. During the same period, "Famous Region Peaches (4-8 pieces, box, domestic)" will be sold for 9,960 won, including agricultural discount and event card (Lotte, Shinhan, Samsung Card) benefits. "King Crab (100g, chilled, Russia)" and "Korean Beef Soup Meat and Bulgogi (100g, chilled, domestic)" will be offered at a 50% discount for 5,995 won and 2,840 won, respectively. Until August 3, "Korean Beef Sirloin (100g, chilled, domestic)" and "U.S. Choice Chuck Flap Tail (100g, chilled, imported)" will also be available at half price.

Furthermore, in response to the reduced supply of seafood due to the heatwave, the premium fish "Red Sea Bream Sashimi (approximately 300g, chilled, domestic)" will be sold at 27,920 won, about 30% lower than the usual market price.

Kang Hyewon, Head of Marketing for Lotte Mart and Super, stated, "We planned this campaign to contribute to the stabilization of consumer prices based on Lotte Mart's grocery capabilities," and added, "We will continue to strengthen our lineup of essential foods with competitive pricing to help support the recovery of livelihoods."