Global healthcare company Moa Life Plus announced on July 29 that, following the launch of four DOCTORS PGA cosmetic products last month, it is introducing a new multi-functional beauty device under the same brand lineup, called 'SKINNOVA 7'. SKINNOVA 7 is drawing attention as a total skincare solution based on differentiated technology in the rapidly evolving global home beauty market.
Recently, the beauty device market has been evolving from simple care devices to high-performance home care solutions that incorporate multi-technologies. In particular, since the COVID-19 pandemic, demand for contactless skincare has increased, leading to a surge in consumer needs for aesthetic-level care at home.
According to market research firm Global Market Insights, the global home beauty device market is expected to grow from approximately $11 billion (about 15 trillion KRW) in 2023 to about $32 billion (about 44 trillion KRW) by 2032, with an average annual growth rate exceeding 12%. According to Expert Market Research, the Korean market size is also expected to expand from approximately $1.32 billion (about 1.7 trillion KRW) last year to about $4.81 billion (about 6.1 trillion KRW) by 2034, and global demand for K-beauty devices is rising alongside this growth.
Launched amid these trends, 'SKINNOVA 7' integrates seven core technologies?ultrasound, electroporation (EP), galvanic, low-frequency (EMS), radio frequency (RF), three types of LED (red, blue, yellow), and 3D vibration?into a single device. These features are organized into four customized modes?Booster, Lifting, Volume, and Course?according to skin type and purpose, enhancing user convenience and efficiency.
With the launch of SKINNOVA 7, Moa Life Plus plans to not only expand its domestic distribution network but also actively enter overseas markets such as China, Japan, Southeast Asia, and the United States. In particular, the company aims to provide global consumers with a professional yet easy-to-use beauty solution at home by leveraging the synergy between DOCTORS PGA’s signature PGA (poly-gamma-glutamic acid)-based cosmetics and its beauty devices.
A representative from Moa Life Plus stated, "SKINNOVA 7 is a beauty device that combines technological prowess and practicality, enabling scientific solutions for a wide range of skin concerns among domestic and international consumers," adding, "We will continue to lead the global beauty market by offering integrated solutions of cosmetics and devices centered on the DOCTORS PGA brand."
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